ALDI and Too Good To Go hit 100,000 sales milestone for Surprise Bags in Ireland
The nationwide initiative is expected to save 132,000 kgs of food from going to waste in 2024
Print19 January 2024
ALDI Ireland and Too Good to Go have announced a milestone in their partnership, seeing customers pick up 100,000 Surprise Bags. The partnership aims to tackle food waste and to offer lower prices to customers on products from across ALDI’s range.
The Surprise Bags contain a range of products that are approaching their sell-by or use-by dates, at a fraction of the price. Each bag costs €3.99 to purchase and contains products worth approximately €12. To access these bags, shoppers can download the free Too Good To Go app and locate their nearest ALDI store before reserving a bag to collect at a specific time.
One Surprise Bag equates to 2.5kg CO2e emissions avoided, which is the same as 442 smartphone charges. Since the launch, the retailer has helped to avoid more than 250,000kg of CO2e, equating to 49 round the world flight tickets, 1.5 years of hot showering, or more than 44 million smartphone charges.
The nationwide initiative is expected to save a further 132,000 kgs of food from going to waste in 2024 and is a key part of ALDI’s ongoing commitment to reducing food waste.
Liz Fox, national sustainability director, ALDI Ireland, said: “Our partnership with Too Good To Go has not only been successful in addressing food waste but has also allowed us to offer lower prices to our customers. We are committed to an ongoing effort to minimise food waste and providing our customers with even more affordable prices.”
Sophie Truman, country director, Too Good To Go, said: “By reaching this fantastic milestone, ALDI has played a vital role in our mission to make sure good food is enjoyed, not wasted, together with our 500,000 active users across Ireland. I can’t wait to see the continued impact of our partnership in the coming weeks, months and years ahead in the fight against food waste.”
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