Advertising Standards Authority for Ireland appoints Paul Hanna to its complaints committee
Hanna currently holds the role of deputy director for Consumer Enforcement with the Competition and Consumer Protection Commission
8 March 2023
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Paul Hanna to its complaints committee.
Hanna currently holds the role of deputy director for Consumer Enforcement with the Competition and Consumer Protection Commission (CCPC). With over thirty years of investigative experience across the London Metropolitan Police Service, the Garda Síochána Ombudsman Commission and the CCPC, Hanna brings a wealth of invaluable knowledge and expertise to the ASAI.
Hanna worked with the London Metropolitan Police Service as a police officer for 15 years, the last 10 of which he spent working within specialist operations at New Scotland Yard with a focus in intelligence-led investigations.
In 2007, Hanna moved to Dublin and joined the Garda Síochána Ombudsman Commission where he spent nine years as a senior investigations officer managing complaints against the Gardaí as well as complex investigations involving fatalities.
In October 2016, Hanna started working with the CCPC where he works as the Deputy Director for Consumer Enforcement. His responsibilities include the strategic management of criminal investigations into breaches of consumer practice legislation. During his time with the CCPC he has played a key role in investigations into pyramid schemes and proactive enforcement work using inspection and search powers.
Hanna qualified as a nurse at the Eastern Area College of Nursing in Belfast before he entered policing. An accredited senior investigator in Police Oversight with the University of Portsmouth, he holds an Advanced Diploma in White Collar Crime with the Kings Inns. He also holds a Post Graduate Diploma in Public Management and a Master’s degree in Leadership and Strategy from the Institute of Public Administration.
“I am delighted to be working alongside the ASAI as a member of the independent Complaints Committee,” said Paul Hanna. “The ASAI has such an important role working with advertisers across a range of platforms promoting the highest standards of marketing communications. I look forward to collaborating with the ASAI to increase awareness of Irish advertising standards and to continue improving them across all marketing platforms.”
Orla Twomey, chief executive of the ASAI, added: “We are very pleased to welcome Paul to the ASAI Complaints Committee. His experience working in investigations with both the London Metropolitan Police Service and The Garda Síochána Ombudsman Commission will be of significant value to the ASAI. Paul’s knowledge of consumer practice legislation with the CCPC will be of immense benefit as we continue to navigate the ever-evolving advertising industry.”
The Advertising Standards Authority for Ireland is committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.
Media are required to abide by the ASAI Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The ASAI Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites, and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.