ABC figures show both daily and Sunday newspaper markets in decline
The Irish Daily Mail only national daily to buck downward trend
Print21 February 2014
The Irish Daily Mail, published by Associated Newspapers Ireland, is the only national daily that has managed to buck a trend of decline, recording island of Ireland sales of 50,054 during July – December 2013.
The latest figures from the Audit Bureau of Circulations (ABC) shows newspaper sales in Ireland fell in the latter half of 2013, with the market for both daily and Sunday titles dropping by more than 6%.
Continuing a trend that started in 2007, the print circulation of almost all the main titles retreated.
Sales of The Irish Times fell 7.1% in July-December 2013 versus the same period in 2012. Print circulation now stands at 82,059, a decrease of 6,297 copies.
However The Irish Times has reported that while not included in the ABC’s data, its digital edition recorded daily sales of 2,887, bringing the combined net sale for the print and digital editions of the title to 84,964, down 6.2%.
Meanwhile, the Irish Independent‘s circulation fell 5.3% to 117,361, down 6,620 copies year-on-year, and The Herald fell 4.6% to 56,119.
The Irish Examiner currently sells 37,009 copies, down 6.4%, while the Evening Echo, based in Cork, saw its circulation fall to 14,157 copies.
The ABC Island of Ireland report, which was released on Thursday, 20 February, also shows the Irish Sun dropped 8.6% to 63,535. The Irish Daily Star which now has a circulation of 64,780, dropped by 8.7%, while the Irish Daily Mirror shrank by 8% to 52,165 copies.
Sunday sales performances
The number one Sunday,the Sunday Independent, sells 229,382 copies, and its sales were down by 3.3% compared to the second half of 2012. The Sunday World witnessed its circulation fall 4.1% to 208,281, as did the Sunday Times which recorded sales of 92,643, down 8%.
Sales of the Sunday Business Post were 34,322 in the second half of the year, down 12.9%. However its publishers said in a statement that circulation had grown by 5% month- on-month since the broadsheet’s redesign in November.
Further recorded declines in the Sunday market, included the Irish Mail on Sunday, which was down 5.9% from 109,183 copies in July – December 2012 to 102,717 copies during the same six month period in 2013. The Irish Sun on Sunday now sells 57,304 copies, down 11.6%, and the Sunday Mirror dropped 6.4% to 38,104 copies.
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