A caffeine boost

Kenco Millicano, the first wholebean instant coffee, is the latest innovation in the coffee market.

For a nation of tea drinkers, we also manage to drink a considerable amount of coffee. According to Nescafé, the soluble coffee market is worth approximately €42m a year to date with value + 5.8% and volume +2.4% (Source: Nielsen MAT July 10 2011)

Brand Central

8 September 2011

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At a glance: COFFEE

A recent pulse survey amongst consumers aged 30 – 50 years showed just how strong consumer loyalty in Ireland is with more than 50% unanimously declaring Nescafé Gold Blend their favourite brand of coffee (Empathy June 2011, all coffee brands)
Lavazza coffee company is now available in more than 90 countries and has more than 2,000 employees
The Tim Hortons dual model of coffee and baked goods allows for extensive cross-selling and meal deals in store offering value every day to your customers
Kenco Millicano is the first wholebean instant coffee: a combination of instant coffee and finely-milled beans

Consumers became accustomed to buying take-away coffee during the boom years and this is something that they still don’t deny themselves. Although they might have reduced the amount of times a day they purchase coffee, there are still queues at coffee machines around the country every morning and lunchtime.

Many retailers are upgrading their coffee machines to keep up with their customers’ demands for high quality coffee at a good price. The most recent innovation in the sector is in ground coffee beans for at home use. Consumers want café quality coffee in their own homes too.

Kenco Millicano, the first wholebean instant coffee, is the latest innovation in the coffee market.

Kraft does coffee

Kraft Foods has recently launched one of its biggest ever product innovations in Ireland – Kenco Millicano, the closest thing to ‘proper’ coffee in an instant. Kenco Millicano is the first ‘wholebean instant coffee’: a clever combination of instant coffee and finely-milled beans that gives coffee lovers the convenience of instant with the quality and taste reminiscent of roast and ground coffee at home.

Kenco realises that busy lives mean coffee lovers don’t always have time to make ‘proper’ coffee, so Kenco Millicano serves to fill the gap between wanting a roast and ground coffee taste with the convenience of making an instant coffee. Coming in an attractive and stylish 100g tin and 85g Eco Refill Pack, Kenco Millicano is a medium roast coffee. Made from high quality Arabica beans, the smooth, full-bodied, rich aroma and velvety texture gives an instantly indulgent and satisfying coffee experience which is bound to have broad appeal.

Kenco The Kenco Millicano Eco Refill Pack has 83% less packaging weight, per gram of coffee, than the Kenco Millicano tin – the idea being that instead of throwing the tin away every time you finish it, you fill your tin from the Eco Refill Pack and help reduce your packaging waste – plus the tin will look great in your kitchen. Once used, the empty Eco Refill Pack can be sent to Kenco’s partner TerraCycle who will turn it into a new product such as a bag or a pencil case.

Kenco Millicano is made from high quality Arabica beans sourced from 100% Rainforest Alliance Certified farms. That means that every sip of Kenco Millicano will help coffee farmers earn a decent living as well as helping protect the environment.

The launch of Kenco Millicano will be fully supported by a heavyweight marketing and PR campaign commencing in September with nationwide TV, print, radio and online advertising.

Most recently Kenco Millicano has announced it is to link with TV3 on the first product placement and sponsorship link ever done in the Irish market.

The deal will see Kenco Millicano link with the Midday show, starting in September. This will make Kraft Foods the first paid for product placement advertiser on Irish television screens since the Broadcasting Authority of Ireland revised the General Advertising Codes on 2 May, 2011.

The 12 month partnership deal between Kraft Foods and TV3 will see The Morning Show presenters Sybil Mulcahy and Martin King drink from Kenco branded mugs highlighting Kenco’s sustainability message of 97% less packaging.

At the same time, Kraft Foods’ new premium coffee, Kenco Millicano will be featured on Midday which is presented by Colette Fitzpatrick and Elaine Crowley as well as their panel of guests.

Kenco Millicano is now available with a RRP of €4.99 for the 100g tin and €3.99 for the 85g Eco Refill pack.

Ireland’s favourite coffee goes from strength to strength

Nescafé, Ireland’s leading brand of soluble coffee, is going from strength to strength with another year of market share growth and a 57.1% value share of the soluble coffee market. (Source: Nielsen MAT July 10 2011). The soluble coffee market is worth approximately e42m year to date with value + 5.8% and volume +2.4%.

Renowned for its coffee expertise, Nescafé was launched by Nestlé in Switzerland in 1938 and over 70 years later, Nescafé has a fine portfolio of in-home and out-of-home coffees.

The leading portfolio of brands includes Nescafé Gold Blend, Nescafé Black Gold, Nescafé original, Nescafé Café Menu, Nescafé Alta Rica, Nescafé CAP Colombie, Nescafé Espresso, Nescafé Café Parisien and Nescafé Green Blend which was launched last year and is a blend of roasted and unroasted green beans which are high in antioxidants.

Nescafé Gold Blend is the brand leader in the soluble coffee market and is the beacon brand within the coffee aisle. A recent pulse survey amongst consumers aged 30 – 50 years showed just how strong consumer loyalty in Ireland is with over 50% unanimously declaring Nescafé Gold Blend their favourite brand of coffee (Empathy June 2011, all coffee brands).

Nescafé Gold Blend has entered another exciting phase with the launch of its new look jar and richer aroma which hit the shelves in August. In fact, all of the Nescafé premium and super premium range have taken on the new look shape which gives the range great shelf standout.

Nescafé Green Blend Nescafé continues to invest significantly in both innovative media and shopper marketing activities acknowledging how important it is to appeal to both consumer and shopper along the path to purchase.

Nescafé also recently launched Nescafé Original 3 in 1, a portion controlled sachet containing coffee, milk and sugar – in one. This is proving to be particularly appealing to 18-25 year olds on the go.

Lavazza coffee

Lavazza1 Lavazza Roast and Ground Coffee from the world’s leading premium roast and ground espresso coffee company is now Ireland’s favorite roast and ground coffee brand.

This global brand leading coffee company is now available in over 90 countries and has over 2,000 employees.

Lavazza’s pedigree dates back to 1895 when Luigi Lavazza founded his coffee shop in Turin. The Lavazza insistence on only the finest raw materials has served the company well.

lavazza The company pioneered vacuum packed technology, which dramatically improved the freshness and taste delivery of its roast and ground coffee blends.

Now you can recreate that unique Italian espresso coffee shop taste experience at home. Lavazza coffee is suitable for all coffee preparation methods such as cafetieres and moka pots.

Lavazza retail packs are available in the following variants:
Lavazza – Lavazza Rossa 250g
– Lavazza Café Espresso 250g
– Lavazza Oro 250g
– Lavazza Crema e Gusto 250g
– Lavazza Espresso Coffee Beans 250g
– Lavazza Decaff 250g.

Lavazza is distributed in Ireland by Valeo Foods Group, Ballymount, Dublin 12.

Coffee and cake from Tim Horton

Tim Hortons, Canada’s largest foodservice provider, has built its success by focusing on outstanding service and excellent product quality. Tim Hortons also brings this same service and quality promise to retailers across Ireland, allowing retailers in Ireland to become part of the global Tim Hortons brand success story.

The Tim Hortons model is based on complementing excellent coffee with a range of baked goods; from donuts and muffins to wrapped confectionery bars. This full service concept of coffee and baked goods offers retailers a unique point of difference in the market place and yields high cash margins.

Tim Hortons offers the best tasting coffee in town, built on a unique two bean system made from 100% Arabica bean, which delivers an intense flavour for coffee lovers and smooth cappuccinos and lattes.

The beverage to-go-category has been affected by the downturn in the economy and this has resulted in a tightening of consumer spending. In times of uncertainty, consumers are looking for value but they will pay for brands they can trust. The Tim Hortons dual model of coffee and baked goods allows for extensive cross-selling and meal deals in store offering value every day to your customers.

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