Results for "premium lager"

New premium crafted lager is unveiled at St. James’s Gate

10 Feb Hop House 13 is the next chapter in The Brewers Project from Guinness

Premium birra Menabrea expands into Irish off trade

7 May The Italian lager is available nationwide across grocery, convenience and forecourts

Bavaria Ultra launches as Ireland’s first low-carb lager

29 Apr Ireland welcomes Bavaria Ultra as a low carb premium lager offering full flavour and fewer calories for more mindful beer choices

Heverlee premium pilsner set to launch in Irish off-trade

25 Aug Heverlee, the historic Belgian pilsner, launches in Ireland this September with premium bottle and can formats nationwide

“These value lagers help to get people in at a time when they wouldn’t normally be there but there can also be a downside,” VFI Company Secretary Michael Fitzgerald warns at conference.

‘Value’ lager warning

20 May One in five pints of lager now served in pubs are of the ‘value’ variety, believes the VFI’s Company Secretary Michael Fitzgerald.

Growth in ‘value’ segment of lager market

27 Mar ‘Value’ lagers (or ‘standard’ lagers) have grown to command as much as 14% of the lager market in the on-trade, their share having increased...

The emergence of the ‘hybrid consumer’ is likely to see the market focus on super-premium and value options at the expense of the mainstream and premium ones that presently dominate the market.

Mainstream & Premium cider brands under threat?

16 Jul With global cider consumption increasing by 50% in the past decade, the emergence of the ‘hybrid consumer’ is likely to see the market focus on...

Celebrating 2023’s hero brands

21 Dec Genuine brand innovation is essential to generate continual excitement, renewed interest and repeat sales across every category of your store. Here,...

Summer vibes

26 May As the temperature rises, the market for drinks goes in the same direction as consumers are open to trying new flavours and new drinks with an...

Cheers to Christmas!

2 Dec After two years of quieter celebrations during the pandemic, Christmas parties and impromptu get-togethers are back with a bang in 2022, and with it...