Results for "Irn-Bru"

Irn-Bru invests €9M in brand marketing campaign

27 Jul The ‘Made in Scotland from Girders’ campaign will run throughout August and September

Diet Irn-Bru changes to Irn-Bru Sugar Free

14 Feb While the recipe of Diet Irn-Bru has remained exactly the same, its name has now changed to Irn-Bru Sugar Free.

Soft drink sales set for summer surge

17 Apr ShelfLife highlights the must-have brands in the soft drinks category

A.G. Barr unveils new growth plans as it celebrates 150 years

23 May With a new CEO joining in July 2024 and a new COO in January 2025, the company is well positioned for continued growth

Soft serve

20 Apr Armed with the latest exclusive research from Reep Insights based on consumer data from across more than 90,000 shopping trips, Gillian Hamill...

Festive refreshment!

19 Nov With unexpected visitors frequently popping in for a catch-up over the Christmas and New Year break, households are keen not to be caught out and...

Soft ground

15 Apr Across all grocery categories, health has become an increasingly important consideration, and perhaps no-where is this more apparent than in the soft...

A softly, softly approach!

11 Nov Demonstrating the high demand that exists for soft drinks at this festive time of year, research shows 21% more carbonates are sold in the eight...

The soft sell

22 Apr Impulse purchasing is a major driver within soft drinks, meaning brands constantly need to copper-fasten their USPs within consumers' minds....

Irn-Bru will be running heavyweight digital and social media activity in December

Adding the fizz to Christmas

15 Nov The soft drink category will not only prove popular with children this year, but adults will also head to the sector in search of drink solutions to...

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