SuperValu teams up with David Gough and Hannah Looney to launch new ‘Wear With Pride’ Laces intiative for Pride 2023
During the month of June, rainbow laces will be available to purchase in local SuperValu stores across the country with all proceeds going to support Belong To, LGBTQ+ Youth Ireland
Print9 June 2023
SuperValu has today teamed up with GAA Referee and LGBTQ+ advocate David Gough and Cork Ladies footballer Hannah Looney to launch SuperValu’s ‘Wear with Pride’ Laces campaign for Pride month 2023.
As part of the initiative, rainbow laces will be available to purchase in SuperValu stores nationwide for the month of June, with proceeds going to support Belong To, LGBTQ+ Youth Ireland.
Earlier this year, SuperValu launched the third year of their #CommunityIncludesEveryone campaign, as part of their sponsorship of the GAA All-Ireland Senior Football Championship, with a host of Gaelic Games role models from across the country rallying together to promote the importance of diversity and inclusion in Gaelic games, including David Clifford, Padraig O’Hora, Maggie Farrelly and Ikem Ugwueru.
As part of their #CommunityIncludesEveryone campaign, this June SuperValu is building on their previous work with leading GAA Referee and LGBTQ+ advocate David Gough as he and Cork Ladies footballer Hannah Looney team up to lead the ‘Wear with Pride’ Laces campaign. With the launch of this new campaign, SuperValu and its team of ambassadors hope to encourage Ireland’s Gaelic Games community to wear their rainbow laces with pride and show their support for the LGBTQ+ community in Ireland.
With the support of the Gaelic Players Association, the ‘Wear with Pride’ Laces campaign will also see all inter-county players gifted with SuperValu’s rainbow laces throughout the month of June.
SuperValu’s pride laces are Irish-made by Atlantic Weave Limited, a Donegal-based company.
“We are proud to join SuperValu for ‘Wear with Pride’ and be part of this campaign to bring visibility and LGBTQ+ inclusion on and off the pitch. By wearing rainbow laces, you can send a strong message to the LGBTQ+ community, saying ‘you are welcome here!,’” said Belong CEO Moninne Griffith.
“At the Gaelic Players’ Association, we are thrilled to offer our support to SuperValu’s ‘Wear with Pride’ Laces campaign, this June,”added Gemma Begley, equality, diversity & inclusion manager for the Gaelic Players’ Association.
“For the first time ever, inter-county players up and down the country will be gifted with SuperValu’s rainbow laces via a player representative in their squad. We hope that this activity will help promote the ideals of #CommunityIncludesEveryone and that members of the LGBTQ+ community in Gaelic Games will feel our support for them at a widespread level.”
For more information on the #CommunityIncludesEveryone campaign, and to keep up to date with the GAA All-Ireland Senior Football Championship, follow SuperValu across Facebook, Instagram, Tik-Tok and Twitter.
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