Ornua targets growth in Middle East and Africa
Print15 February 2022
Ornua, Ireland’s largest exporter of Irish dairy products, has announced a significant product expansion into the Middle East with the launch of Kerrygold butter sticks in Saudi Arabia, Kuwait, and Jordan and the expansion of its pizza cheese portfolio with world leading quick service restaurants in Saudi Arabia and Egypt.
The product range expansion coincides with Ornua’s return to Gulfood after a pause due to Covid-19. Gulfood is the world’s largest annual food & beverage exhibition, with over 5,000 exhibitors from 120 countries.
Made from the milk of grass-fed cows, Kerrygold brings a unique offering to Middle Eastern consumers who have a growing appreciation for natural foods, a trend driven predominantly by the U.A.E where Kerrygold has been exporting quality Irish dairy products for over 30 years. The Middle East represents an affluent and cosmopolitan market where food quality is a key concern, presenting a unique opportunity for premium Irish dairy.
Kerrygold butter sticks come in a 100-gram format which is the fastest selling format in the butter category across Saudi Arabia, Kuwait, and Jordan. Their entry into the Middle East follows the success of butter sticks in the US market, now one of the most successful Kerrygold products on shelf, where Kerrygold is the number 2 butter brand.
In line with increased affluence among the Gulf population, there has been a rapid rise in demand for on-the-go food solutions. In response, Ornua has launched a new pizza cheese range targeted at the €5.4 billion Middle East and North African pizza market.
Produced at its state-of-the-art cheese facility in Ávila, Spain, Ornua has developed a range of flavoured string cheese for stuffed crust pizza, an increasingly popular offering among top global and regional quick service restaurants worldwide. The product delivers consistent quality, less waste, superb stretch, and flexibility to suit a variety of pizza sizes.
David Butler, managing director of Ornua Ingredients International, said it was great to be back at Gulfood again this year.
“The Middle East is the fastest growing retail landscape globally and has experienced a rapid rise in demand for on-the-go-food solutions representing a significant opportunity for Irish dairy,” he said. “Our new product offerings are designed to meet the ever-changing needs of consumers across the region and will reinforce our position in the market, building a great foundation for long-term, sustainable growth.’
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