First rebrand for Burger King Ireland in over 20 years 

Burger King says its new rebrand signals recent improvements to taste and food quality, as well as an ambitious pledge to ensure environmental sustainability

A new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and decor will be rolled out across all Irish branches

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Burger King is introducing a completely new visual design and brand identity that signals the brands evolution in food quality, sustainability and digital. The modern redesign marks the first complete rebrand in over 20 years. The announcement signals recent improvements to taste and food quality, through the removal of colours, flavours and preservatives from artificial sources from menu items, as well as an ambitious pledge to ensure environmental sustainability.

According to Burger King Ireland, the brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and decor across all its Irish branches.

“Design is one of the most essential tools we have for communicating who we are and what we value, and it plays a vital role in creating desire for our food and maximising guests’ experience,” said Raphael Abreu, Restaurant Brands International head of design. “We wanted to use design to get people to crave our food; its flame-grilling perfection and above all, its taste.”

The public will start seeing the new visual identity starting at the beginning of 2021.

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