Lidl’s Christmas activity raises over €185,500 for Barretstown
Funds will help Barretstown charity to reduce waiting lists and take part in more hospital outreach visits
Print16 December 2014
Lidl has raised €185,594 through its Christmas fundraising activity for its charity partner, Barretstown. An impressive €135,438 of this was raised in just two short weeks through one initiative alone – the nationwide trolley dash, which took place in every store around the country on Saturday, 13 December. Alongside this, the sale of Christmas cards and proceeds from Lidl’s Christmas Markets have amounted to a further €50,156, bringing the total funds raised by the retailer so far to €185,594 in just six short weeks, with still nine days to go until Christmas.
Winners of the Lidl Christmas trolley dash took to the aisles on Saturday morning, to dash for three minutes, picking up all of their favourite products for Christmas. In total, 141 lucky customers got their Christmas shopping for free, with the average of goods won per person totalling €350.
Speaking about Lidl’s Christmas trolley dash, Sinead Flynn, CSR assistant with Lidl Ireland, said: “We are thrilled with the result of our Christmas fundraising initiatives for our charity partner, Barretstown…We would like to thank all of our customers who have supported Barretstown through these initiatives and look forward to ramping up our activities in 2015 to raise even more much needed funds for Barretstown.”
Speaking about Lidl’s Christmas fundraising activity, Dee Ahearn, CEO of Barretstown, said: “We are absolutely delighted with Lidl’s fundraising activities in the run up to Christmas. These funds will go a long way to reducing our waiting lists and increasing our capacity to take part in more hospital outreach visits, which is a programme we launched just this year. Each year Barretstown has to raise €4.5m to stay operational and it’s initiatives such as these that help us reach that target.”
This year, Lidl hosted Christmas Markets in Dublin and Limerick for the first year ever. Visits to Santa cost €8 and rides on the carousel were €2 per person, with all funds raised from both going to Barretstown. Barretstown Christmas cards are also on sale in all stores nationwide. In excess of 25,000 units have sold to date, and Barretstown Christmas cards will be available in store for the remainder of the festive season.
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