Powers tops March poster spend
Powers Gold Label emerged as the top out-of-doors poster ad spender in the Alcohol category in March this year with a spend of €189,306 at ratecard.
12 May 2011
The majority of this spend was on Large Format and Powers’ spend was followed by Guinness Rugby which spent €137,772 and Murphys Stout with €100,362, according to a category analysis from the PML Group.
Bavaria Crown, one of the Top Two Rated Designs for February 2011, was fourth with a spend of €94,865 while Guinness Draught spent €68,264 to land fifth place.
Heineken Lager claimed sixth place spending €62,639, ahead of Coors Light in seventh place (€54,090), Beamish Stout in eighth place (€47,235) and Carlsberg Lager in ninth place (€45,988).
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