90% of Irish consumers happy to test food at home as an alternative to ‘in-store tastings’

Traditional supermarket taste testing came to a halt last year as a result of the pandemic

80% failure rate of new products means it is more important than ever to engage in rigorous consumer taste testing to ensure brands are successful and not ‘one hit wonders’**



25 May 2021 | 0

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Almost 90% of Irish consumers are happy to test food and drinks at home as an alternative to traditional supermarket taste testing, according to research undertaken by food and drinks sensory and consumer research company, Innovate Solutions, which offers Home User Testing to businesses seeking to gain key insights on their target consumers’ tastes.

Innovate Solutions surveyed over 2,000 Irish consumers and found that the vast majority responded that they are willing to test consumer products sent to their homes, as it is a convenient, positive user experience.

According to the research, consumers feel at ease in their own homes when testing and can sample products and answer questionnaires about the products at a time that suits them.

“Home User Testing has increased in significance in food and product testing and is transforming how businesses connect with their consumers,” said Innovate Solutions’ business development director, Aidan Murphy.

“Covid-19 forced businesses to adapt how they gain insights on their consumers taste preferences, with Innovate Solutions’ Home User Testing service proving a game-changing alternative to supermarket in store testing,” he added.

As there is an 80% failure rate with new product launches within the first 24-months**, Murphy added that it is more important than ever for businesses to avail of rigorous product testing services, like Home User Testing.

“Given that there are so many start-ups and more mature businesses developing new products, rigorous consumer taste testing should be conducted before approaching buyers in the major multiples,” he added. “Through technology investment and excellent project management expertise, Innovate Solutions offers very cost-effective solutions for businesses looking to gain critical insights that will help them build a brand instead of a one hit wonder.”

Home User Testing is particularly beneficial for food and drinks companies, who have been impacted by how they connect with their consumers changing tastes, as traditional supermarket taste testing came to a halt last year due to changed in-store circumstances that occurred as a result of the pandemic. Some of these changing tastes include a drive towards buying more Irish products and a taste preference for sugar-free products to be just as palatable as sugar counterparts, as well an increasing trend in consumers cooking their own meals at home, all of which point to a shift in preferences as a result of Covid with people trying to support Irish more, eating healthier and cooking at home more.

In line with this consumer trend, Innovate Solutions says it can provide businesses with a comprehensive and competitively priced Home User Testing Service, using a large database of over 22,000+ consumer panelists nationwide.

For more information, visit InnovateSolutions.ie.

**(Source: According to Nielsen research there is an 80% failure rate for new product launches in the first 12 to 24 months)



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