70% Guinness, 85% Bushmills, 90% Baileys exported
Sales of Guinness declined 5% in a contracting beer market here according to preliminary results from Diageo for the year to 30th June 2013.
Print23 August 2013
In what was “a tough year for the industry” the beer market continued contracting across all channels. However Guinness maintained its 33% share of the beer market across the island.
Diageo Ireland reported a decline of 3.5% in the spirits market here but according to its Country Director David Smith, “Diageo grew its volume share by 0.9pts with increased sales of Captain Morgan and Bushmills by 2.3% and 7.5%”.
Baileys, too, performed strongly with a net sales growth of 9%.
“Long-term sustainability and exports has been a key focus for Diageo Ireland over the past 12 months,” stated David Smith, alluding to the fact that Diageo Ireland exported over €1 billion-worth of its premium brands in the last year – 70% of Guinness, 85% of Bushmills and 90% of Baileys are exported.
Globally, Guinness sales volumes declined 2% while net sales increased 1%.
Sales of Baileys level-pegged in terms of volume though value grew 2% organically while sales of Bushmills grew by 11% in volume and by 12% in value globally.
The drinks giant announced an increase of 8% in its organic Operating Profits to £3.53 billion on a net sales increase of 5% to £11.43 billion (after excise duty) with a 1% increase in organic sales volumes.
Southern Europe and Ireland faced yet another tough year as net sales declined 11%.
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