Aldi readies sustainable Christmas tree offering
All aspects of the trees’ packaging are 100% recyclable, including their fitted stands, labels, pallets and nettings, as well as the trees themselves.
Print3 December 2019
Aldi has predicted it will sell thousands of its 100% recyclable, Irish-grown, eco-friendly Christmas trees this season. Grown by Forest Fresh Ireland at its nurseries in Wexford, Wicklow and Tipperary, these eco-friendly Christmas trees will go on sale in Aldi stores across Ireland this Thursday, 5 December.
Upon harvesting, the trees are brought directly from field to shop floor within 36 hours, significantly reducing their carbon footprint. All aspects of the trees’ packaging are 100% recyclable, including their fitted stands, labels, pallets and nettings, as well as the trees themselves.
Priced at just €24.99 each, all trees are non-shed Nordmann Firs, renowned for their strong needle retention and come already inserted into a stand for convenience in shoppers’ homes.
Commenting, John Curtin, Aldi group buying director said that by selling Irish-grown trees, Aldi is removing the need for international shipping. “We are always striving to improve our sustainability and reduce environment impact,” he said, “and our eco-friendly Christmas trees mark another step in the right direction.”
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