40% of UK customers drinking out less often
Two in five bar customers in the UK drink out less often than they did a year ago, according to a new Mintel study of 2,000 people drinking out of home at least once a month.
2 September 2013
The report predicts that on-trade volumes will fall by around 4% this year and will continue to fall to 2018.
But it also predicts a marginal growth in value of 0.3% to £24 billion which should continue to grow by 12.5% to £27 billion over the next five years.
According to Mintel, 39% now drink out less often while 36% have cut back on spend in the last 12 months.
Interestingly, just over half of respondents (51%) hadn’t increased or decreased the number of times they drank out while 50% hadn’t altered their spend in this time.
Thanks to the recent cut in beer duty in the UK, 6% planned to drink more.
55% of drinkers considered social drinking to be important to them.
According to Mintel, “While the price of beer has been frozen this year, over two-thirds (67%) of monthly out-of-home drinkers already think that drinking out of home is now too expensive, providing the impetus to switch to cheaper in-home drinking”.
With beer having a 52% share of overall on-trade spend in the UK, it tends to be the most important category generally in pubs.
After beer comes wine at 20%, spirits and liqueurs (18%), cider (7%), RTDs (2%) and Champagne/sparkling wines (1%).
Here in Ireland, Mintel found much the same proportion – two-thirds of 1,250 respondents – agreeing with the statement that a night out in the pub has become more expensive so that Irish consumers are increasingly drining atalcohol at home according to its most recent report, Alcohol Retailing in Ireland, December 2012.
This report found that 43% of respondents tended to avoid crowded bars and pubs while 46% found queuing for drinks to be a frustrating factor about drinking in pubs and bars here. However 59% still like the atmosphere of drinking in pubs and bars and 51% stuck to the same brand of drink when they did so.
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