20 quick questions with…Fiona Hodgins, head of Brand at Edelman Ireland
Edelman Ireland's Fiona Hodgins reveals her likes, loves and loathes in our round of quick-fire questions
Print15 May 2015
- Do you breakfast or ‘deskfast’ in the mornings?
I never leave the house without breakfast first, so good food at an unspeakably early time is a fairly normal start to my day.
- How do you get to work?
Luas, with a walk when I feel virtuous enough to get off early.
- Favourite time of the day?
Pre-9am as I have an untarnished view of what needs to be done.
- Best ad on telly?
The integrated #ThisGirlCan from Sport England really turned my head this year.
- Worst ad on telly?
Thankfully, this ad is not currently on TV, but the Chanel No 5 ad with Brad Pitt was a ‘journey’ I would rather not have been taken on.
- Best new product (outside of the brands you represent)?
The Apple Watch.
- How do you get your news; print or web?
I work in communications marketing, so I probably consume more than most, but the honest answer is from multiple sources dependent on time of day. Radio (Newstalk or Radio One) alongside Twitter when commuting.
- Favourite grocery shop?
SuperValu. In the interests of full disclosure they are an agency client so I know them well. However, their Food Academy programme, which gives Irish food start-ups their first big chance has introduced a wealth of new generation, quality Irish food companies and products to Irish consumers.
- International product you would like to see available in Ireland?
Sephora beauty products would be a welcome addition.
- Facebook or twitter?
Fast, easy consumable news and insights from sources I trust, make it Twitter without hesitation.
- Favourite website?
theoutnet.com is great for sourcing clothes for upcoming work and life events.
- Favourite politician?
I personally like Leo Varadkar’s commitment to calling it, usually like it is.
- Most annoying public figure?
Can vary depending on the day.
- Biggest fear?
That the delicate algorithm that governs the balance between my family and my work becomes consistently disproportionate.
- Greatest achievement to date?
Maintaining the balance as best I can between having a job I genuinely enjoy which involves solving business problems for clients with having two gorgeous small people who have a disarmingly frank and open view of the world and me.
- Favourite quote?
“Never assume the obvious is true.” William Safire, US author and columnist.
- Cash or card?
Card, cash adds non-necessary tasks like visiting the ATM to my day and besides, contactless gets you in and out so efficiently.
- Pop or rock?
Pop, unapologetically.
- What’s the best thing about living in Ireland?
Culture and gastronomy.
- What’s the last compliment you received?
“Your board is perfectly balanced.” High praise from a tough audience in the weekly #EdelCheese club.
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