100 Master Brands at Home: Numbers 80-100

Celebrating Ireland's most chosen brands


Brand Central

9 August 2023

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  1. Irish Yogurts

  2. John West

  3. Cadbury Wispa

  4. Andrex

  5. Maltesers

  6. Always

  7. O’Hara’s of Foxford

  8. Heineken

  9. Glenilen Farm

Glenilen Farm kids yoghurt pouches are designed to take the mess out of enjoying yoghurts on-the-go

Glenilen Farm has become the first Irish-owned company to introduce yoghurt pouches to the market. The family-owned west Cork food producer has launched a convenient and multifunctional range of yoghurt pouches for children.

The kids yoghurt pouches are designed to take the mess out of enjoying yoghurts on the go. They’re packed with gut-friendly cultures and are available in vanilla and strawberry 90g pouches.

“We are really excited about our new kids yoghurt pouches,” said co-founder Valerie Kingston. “The pouch means it’s easier to enjoy on the go without the need for a spoon. It has a resealable cap which also helps to cut down on any unnecessary food waste. Our team is constantly looking at ways to innovate using simple, natural ingredients and our new range is backed up by research into what consumers want.”

The new products are now available in supermarkets across the island of Ireland. The launch will be supported by a 360-marketing campaign centred around the theme “Gut to Go” highlighting both the functional and nutritional benefits of the yoghurt range.

  1. Actimel




  1. Nicky

  2. Nature Valley 

Nature Valley bars are made with natural oats, honey, peanuts and almonds

Nature Valley has climbed an impressive 14 places in this year’s Kantar 100 most-chosen brands. Launched here in 2006, Nature Valley is Ireland’s number one snack bar.

The bars are all made with great tasting ingredients, like natural oats, honey, peanuts and almonds. Nature Valley offers added benefits through its core platforms Nature Valley Crunchy, made with 100% wholegrain oats, and Nature Valley Protein bars, which contain 10g of protein bar and are gluten free.

Nature Valley continues to offer a broad range of products also includes its Sweet & Salty Nut bars and are currently launching NPD crunchy dipped and HFSS compliant oaty and crispy bars in major retailers. A staple for every household, Nature Valley snack bars are a delicious solution for families snacking needs at any time of day.

  1. Kerrygold

Kerrygold was established in 1962 and is now regarded as Ireland’s most successful food brand, reaching €1 billion in annual retail sales in 2019. Kerrygold is synonymous with quality and has a special place in the hearts of consumers all over the world.

Kerrygold’s success is testament to the generations of Irish dairy farming families who produce world-class milk as well as Ornua’s member co-operatives and teams, who over the last 60 years, have proudly brought the taste of Kerrygold to the world. Kerrygold’s dairy farmers are committed to producing the very best grass-fed dairy products. The cows graze freely for most of the year on the fields of 14,000 family farms; each one using unique dairy farming traditions passed down through generations of family. It is the milk from these grass-fed cows that delivers the rich tasting, high quality dairy products that Kerrygold is famous for.

The iconic Irish brand has a range of products in Ireland, including Kerrygold Spreadable, Kerrygold Unsalted and Kerrygold Softer, all of which has the rich, creamy and unmistakeable Kerrygold taste.

Consumers all over the world enjoy the unique taste of Irish grass-fed dairy. Kerrygold is the number one butter brand in Ireland, the number one butter and cheddar brand in Germany and the number two butter brand in the USA.

  1. Domestos

  2. Magnum

  3. Dettol

  4. Innocent

  5. Glenisk

Glenisk has successfully eliminated all single-use plastic pots and lids from its ranges

Established in 1987, Glenisk is a family business from just outside Tullamore, Co. Offaly best known for its pioneering approach to organic agriculture, working with 50 small family farms across Ireland.

Glenisk has been especially successful at introducing innovative products that meet emerging consumer needs. Award winning first-to-market launches include alternative dairy options in goats’ milk; high protein, authentically strained yogurt; no-added sugar kids and baby yogurts and fromage frais; and on-the-go solutions combining granola and yogurt to deliver 20g of protein.

The only brand in the category offering certified carbon-neutral packaging, Glenisk has successfully eliminated all single-use plastic pots and lids from its ranges.

Glenisk has been focused on sustainability for decades; as well as utilising renewable energy including wind and solar at its manufacturing site, Glenisk has also embraced electric vehicles in its fleet. The business recently partnered with Self Help Africa to plant more than 2 million native trees in Africa and Ireland. Despite the business’s global outlook, (with yogurt sold as far away as Hong Kong and Singapore) Glenisk is yet strongly rooted in the community. The brand supports GAA for all codes, ages and sexes as official sponsor of Offaly GAA, LGFA and Camogie, with naming rights to Glenisk O’Connor Park in Tullamore. Glenisk is an ISO50001 certified company, a member of Origin Green and a BRC AA accredited manufacturing site.

  1. Sensodyne

  2. O’Donnells

O’Donnells is the leading hand cooked crisp brand in Ireland and currently holds 11.7% value market share*

O’Donnells has mastered the art of producing premium-quality, hand cooked crisps over the past 13 years. O’Donnells is the leading hand cooked crisp brand in Ireland and currently hold 11.7% value market share*.

This year O’Donnells is honoured to join the Kantar Top 100 brands, moving up 15 places. The company is thrilled to share that O’Donnells is the most awarded crisp in Ireland!  During the last 12 months, O’Donnells has been awarded 20 prestigious awards, highlighting the exemplary quality from Ireland’s number one hand cooked crisp brand**.

The company is excited to announce the launch of two new flavors in the O’Donnells Crinkle Cut range! 125g Crinkle Cut Ballymaloe and 125g Crinkle Cut Sour Cream and Onion**. Already one of the most popular flavours in the main range, Ballymaloe Relish and Cheddar Cheese brings together two Irish greats to create something spectacular. O’Donnells has managed to perfectly blend the tangy taste of Ballymaloe Relish with the creamy hit of Irish cheddar to bring you a crisp like no other. O’Donnells Crinkle Cut Furrows Sour Cream & Onion are an expertly seasoned blend of tangy sour cream, with the delicate taste of spring onion, combined to bring you a sophisticated, balanced take on a classic.

O’Donnells has made significant reductions to the amount or film used in the range and removed 22% of film from impulse and sharing pack formats and 38% from the multipack range.

Throughout the summer O’Donnells is live with the ‘Taste Above All Else’ campaign, spanning across TV, VOD, OOH, Digital, Social and In-store. The campaign will be activated across the summer months, driving significant brand awareness and mental availability with consumers.

*(Source: Nielsen MAT Value Sales April 23, 2023, Crisps)

**(2022 Awards:  5 x Great Taste Awards, 8 x Free From Food Awards, 6 x Irish Quality Food Awards and 1 x Blas na hEireann Award)

  1. Kilmeaden

Kilmeaden’s Fillet of Cheddar is slowly matured for many months 

With over 50 years’ experience, Kilmeaden has truly perfected the craft of cheddar. Like many of the finer things in life, cheddar naturally improves with maturity, that’s why its Fillet of Cheddar is slowly matured for many months. Taste Kilmeaden and discover for yourself the famous award-winning craft and flavour.



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