100 Master Brands at Home: Numbers 40-59

Celebrating Ireland's most chosen brands


Brand Central

9 August 2023

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40. Hellmann’s

41. Club

42. Barry’s Tea

By adhering to rigorous standards, Barry’s Tea guarantees that its tea is cultivated using environmentally and socially responsible practices

Barry’s Tea has remained a brand much loved by a nation of tea drinkers. With healthy lifestyles becoming a priority for many, Barry’s Tea has continuously listened to its loyal tea drinkers and has evolved its range which now extends to a wide variety of Fruit, Herbal, Benefit and Green Teas.

Barry’s Tea’s most celebrated offering is the Gold Blend. This blend is meticulously mixed and tweaked from a combination of tea leaves sourced from the finest gardens in Rwanda, Kenya, and the Assam Valley of India. Its captivating flavour and rich, golden colour have made it Ireland’s favourite tea for generations. Complementing its delicious taste, Barry’s Tea is committed to maintaining the highest standards of quality, overseen by its master blenders to ensure consistency in every cup.

Freshly blended with the same high-quality leaves as the Gold is their soothing Decaf blend. It serves the same satisfying tea-tasting experience without caffeine, a benefit which is becoming increasingly popular with Irish consumers.

A significant achievement for Barry’s Tea is the successful transition of its production to 100% biodegradable teabags. This eco-friendly change aligns with the brand’s vision to contribute to a greener future and promote a more sustainable tea-drinking experience. By choosing Barry’s Tea, consumers can now enjoy their favourite blend while minimizing their environmental footprint.

Barry’s Tea takes great pride in being a quality tea producer. By adhering to rigorous standards, the brand guarantees that its tea is cultivated using environmentally and socially responsible practices. When shoppers choose Barry’s Tea, they can treat themselves to a delightful moment of relaxation all while supporting a family-owned Irish brand.

43. Activia

Activia has built a strong reputation for being “Deliciously Good for Gut health”

“Deliciously Good for Gut health”, Activia* is passionate about happy guts and is ranked at number 43 in Kantar’s 100 Master Brands at Home ranking.

The gut plays a significant role in our bodies, and Activia, as the “gut health hero” has been an expert in this area for more than 30 years, which is why it keeps on innovating and finding delightful new ways to help everyone to love their guts.

The creamy yogurt is packed with billions of live cultures which help maintain gut health. A unique blend of five ferments, billions of live cultures are strong enough to survive until they reach the gut.

From the delicious fruit range with carefully selected ingredients to no-added sugar and 0% fat pots, Activia’s portfolio extends to its cereals range with fibre, which has taken on a new pack design to highlight the benefits of fibre. Alongside the new pack design on this sub range, Activia is introducing a new delicious flavour to the market, Apple & Cereals.

*(Enjoy as part of a healthy diet and lifestyle, calcium contributes to the normal function of digestive enzymes)

*(Contains naturally occurring sugars)

44. Charleville







45. Killeen

Killeen’s complete range includes everything from gloves and refuse sacks to cloths and scourers

Launched in Drogheda, Co. Louth, Ireland in 1985, Killeen has grown to be one of Ireland’s most loved and trusted household cleaning brands, offering a range of best-selling products including cloths, scourers, gloves and refuse sacks.

Whether it’s tackling those big cleaning jobs or day-to-day tasks around the house, there is no job too big or too small for Killeen. The complete range includes everything from gloves and refuse sacks to cloths and scourers.


46. Nivea

Nivea is renowned as the world’s number one face brand

Created to offer easy make-up removal, skin cleansing and care, the Nivea cleansing range delivers the most complete cleansing experience. The innovative collection of products from the world’s number one face brand helps to thoroughly cleanse the skin while gently caring and protecting its delicate moisture balance. The Nivea cleansing line comprises various formats to suit all cleansing preferences with dermatologically and ophthalmologically approved products, including:

  • Daily Essentials Sensitive 3 in 1 Micellar Cleansing Water

This award-winning product has an innovative formula which cleanses and removes make-up while moisturising the skin in one simple step. It respects the skin’s natural balance, requires no rinsing and is free of perfumes, colourants and parabens, making it ideal for sensitive skin.

  • Biodegradable Cleansing Wipes

Gently and effectively cleansing the skin while maintaining its natural balance, these wipes thoroughly remove face and eye make-up while providing the skin with refreshing moisture. These soft and gentle wipes are made with 100% renewable plant fibres, are biodegradable, and are enriched with specially selected organic Argan Oil and organic Aloe Vera, ensuring they are suitable for even sensitive skin. 

  • Daily Essentials Double Effect Eye Make-Up Remover

This wonder product benefits from a gentle bi-phase formula which effectively dissolves eye make-up while caring for eyelashes and the delicate skin around eyes. The ‘oil phase’ is designed to remove waterproof mascara and eye make-up without irritation. The ‘aqueous phase’ is formulated to protect and care for lashes without leaving any oily residue. The highly effective yet caring formula is also enriched with cornflower extract which is known for its anti-inflammatory and soothing properties.

  • Refreshing Facial Wash Gel

This wash gel deeply cleanses and hydrates for a perfectly clean, refreshed skin look and feel. The formula combines effective cleansing with the mild and moisturising benefits of Vitamin E to help strengthen the skin’s protective barrier, while effectively moisturising to support your skin in maintaining its natural moisture balance every time you cleanse.

47. Bradys

48. Comfort

49. Dove

50. Kinder

Like the rest of Kinder’s range, each Kinder Cards product is small and individually wrapped, so families can enjoy treats responsibly and thoughtfully

Kinder is a trusted and well-loved family brand comprising of its Surprise, Chocolate, Chilled and Bueno ranges. Most recently, the brand expanded into the biscuit aisle with Kinder Cards, bringing the distinctive milk and cocoa taste it is loved for to even more categories. Much like the rest of the range, each product is small and individually wrapped, so families can enjoy treats responsibly and thoughtfully.

Recently, Kinder Bueno launched a new single finger pack in Ireland. The chocolate countline consisting of creamy hazelnut and crispy wafer, comes in milk and white flavours. The new pack format caters for shoppers who are shopping on-the-go and more frequently.


At Kinder it’s the little things that mean a lot.

51. Wrigley’s

52. Kellogg’s Rice Krispies

Broadcaster Carl Mullan was on hand to officially launch this year’s Kellogg’s GAA Cúl Camp on-pack competition

Kellogg’s Rice Krispies has proven itself to be one of Ireland’s household staple cereals and with its growing range comes growing popularity.

This year, Kellogg’s expanded its Rice Krispies Multigrain shapes range with the launch of a new honey flavour. As part of the company’s decade-long plan to improve its foods so that they are better for people, the community and the planet, the brand introduced new children’s cereal, Rice Krispies Multigrain Shapes Strawberry and Apple and Original.

Rice Krispies is also synonymous with Kellogg’s 12-year sponsorship of Kellogg’s GAA Cúl Camps. Every year the camps run all summer long, offering children aged 6-13 the unique opportunity to experience an action-packed and fun-filled week of activity. Kellogg’s also launched its nationwide competition for GAA clubs across the country to be in with a chance of winning incredible prizes up to €25,000. The winner of the €25,000 top prize will be chosen at random in August, while the €5,000 and €10,000 winning GAA clubs have already been announced. Broadcaster and winner of series 6 of Dancing with the Stars, Carl Mullan (pictured) was on hand to officially launch this year’s on-pack competition. To enter, shoppers can simply purchase a promotional box of Kellogg’s Rice Krispies, Coco Pops or Corn Flakes and using the unique on-pack code found inside the box, log on to kelloggsculcamps.gaa.ie/competition and nominate their club.

53. Dolmio

54. Hovis

Hovis Granary and Seed Sensations in the Irish market are baked at the Belfast Bakery

The Hovis brand continues to make excellent progress in the Irish packaged bread category. In 2022 the brand achieved a ranking of 54th position in Ireland’s most chosen brands publication (Compiled by Kantar Worldpanel) representing a significant improvement on the 2021 position of number 78. This strong performance demonstrates the growing popularity of the Hovis brand with Irish consumers.

Hovis Granary and Seed Sensations in the Irish market are baked at the Belfast Bakery. Although Hovis does not have full market distribution in Ireland, the brand continues to make excellent progress. Launched in 2014, Hovis Seed Sensations has been strongly received by the Irish consumer for those seeking a great tasting bread with a distinctive, seeded flavour. In addition, the Hovis Granary range continues to be also enjoyed by Irish consumers. The brand’s consistent focus on quality continues to be at the heart of its brand strategy.

Hovis will continue to be an exciting player in the Irish-packaged bread sector in 2023 and the company is expecting another successful year for the Hovis brand in Ireland.

*(Source: Independent research compiled by the Kantar Group. Tracked shopping behaviour of over 5000 Irish Households. The report covers the period of 52 w/e October 2021 Vs 52 w/e October 2022)

55. Connacht Gold

56. Chef

57. Flora

58. Dr. Oetker

Dr. Oetker holds a 38% market share within pizza

Dr. Oetker is delighted to feature in Kantar’s most-chosen brands for another year. The pizza and baking brands continued to experience growth throughout 2022.

Dr. Oetker continues to invest in its brands, as a pizza manufacturer it holds a 38% market share*.

The Chicago Town master brand has been a key focus for the company over the last three years. In 2022 the brand was supported through TV, VOD, digital partnerships and social media. An exciting digital partnership was created with Balls.ie delivering a successful Six Nations campaign.

The iconic Ristorante Pizza was re-launched in 2022 with new packaging and communications, supported through TV, VOD, social media and shopper marketing. Momenti was supported by social media and influencer collaborations. This media activity in 2022 resulted in an impressive 77% share of voice** in the frozen pizza market.

Chicago Town Takeaway sales grew by +11.9% in 2022

Chicago Town Takeaway performed exceptionally well in 2022 with sales growing by +11.9% and has a market share of 13.4%. It is now the number one frozen takeaway brand in the market*. Chicago Town Takeaway continues to offer shoppers indulgent pizzas with the great taste of an authentic takeaway in the frozen aisle. Chicago Town Tiger Crust continues to perform; sales grew by 34% the sub-brand now commands a 3% share.

On Dr. Oetker Pizza sub-brands, Ristorante sales grew by 7.6% and now has a market share of 12.6%. The positive performance has also been assisted by the Bistro and Momenti sub-brands. These two snacking sub-brands have thrived, Bistro experienced sales growth of + 8.8%, while the calorie controlled Momenti pizza range grew +28%*

Dr. Oetker’s baking brand has a market share of 20.5% ***. Support included activity with long-term brand ambassador Louise Lennox, an ongoing partnership with Virgin TV’s Six O’clock show, an online partnership with Lovin Dublin and social media support all year round – all providing inspiration for bakers throughout Ireland.

*(Source: Nielsen Scan Track, Pizza 52w Value Sales, 01/01/23)

**(Source: Ad Intel Jan 2022 – Dec 2022)

***(Source: Nielsen Scan Track, Baking 52w Value Sales, 01/01/23 – includes baking products, decorations and mixes)

59. Lyons Tea



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