Tesco Ireland launches annual Christmas Appeal
28 November 2017 | 0
Tesco Ireland today launches its annual Christmas Appeal, calling on shoppers to support families in need in their local community by donating a product in Tesco stores nationwide on Friday and Saturday, 1-2 December.
Over the two days, a ‘shopping list’ of potential items to donate will be available for Tesco shoppers in-store. Non-perishable foods are paramount for local charitable organisations with tea bags, biscuits, breakfast cereals and tinned goods top of the list.
The annual Appeal has been extended this year to include toiletries, nappies, small clothing items and toys as well as food items to meet the needs to of local community. Customers are encouraged to pick up just one item as they shop and donate it to the Christmas Appeal Trolley at the front of the store on their way out.
“Our Christmas Appeal is a really important milestone for us each year,” said Christine Heffernan, corporate affairs director, Tesco Ireland, “and we are proud to say that we have collected over €400,000 worth of food for families since 2014 through this appeal alone.”
All of the items donated during the appeal in Tesco stores will be given to 125 partner causes from the Tesco surplus food donations programme which is run in partnership with FoodCloud. These organisations will volunteer in-store to collect the items donated over the weekend. Some of the organisations benefiting from the appeal include Peter McVerry, St. Vincent de Paul, Foroige and Cork Foyer.