SuperValu set to go global?
The SuperValu brand could be set to make an appearance on shelves around the world, according to CEO Chris Martin
Print4 May 2016
SuperValu CEO Chris Martin has told the Irish Independent that Musgrave is considering a “targeted internationalisation” of its own-brand products. While its plans are at a very early stage, Martin said that the group is considering ways it can emulate retailers that open another revenue stream by selling their products around the world. UK outlet Waitrose is a notable example of this model, which has been stocked by retailers in 60 countries around the world, including Dunnes Stores.
“We believe there is a real opportunity here, particularly with our own-brand, that we can create export opportunities,” Martin said. “It is early days, but we’re investigating it.”
SuperValu’s Food Academy initiative, which helps hundreds of food startups develop their business and make their way on to shelves, has driven sales in SuperValu outlets, Martin said. It might be worth looking at this on a global scale, and working with distributors and other retailers to help those products travel even further than these shores.
He added that the idea is only a matter of weeks old, so it’s too early to talk about what the potential actually is, or whether the SuperValu name would ultimately be used in the export market.
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