Spar invests €5 million and begins 100 store rollout
The new store design pioneers new formats and offerings and has increased sales by 20%
Print17 November 2014
Spar is to invest €5 million in rolling out a new store design following the launch of its new-look concept store at Spar Millennium Walkway.
Sales at the Dublin city centre store have increased by 20% since introducing the new store design, which will now be rolled out to over 100 new stores nationwide.
In partnership with Spar International, Spar Ireland developed the new design following research across multiple geographies including the UK and North America. The aim of the redesign is to strengthen the brand’s multi service offering, by combining traditional convenience retailing with excellence in food service and other essential local services such as bill payments.
Speaking about the innovative new store design, BWG Group CEO, Leo Crawford said: “A multi service offering is becoming the new reality of convenience retailing in Ireland and Spar continues to pioneer new formats and offerings which set the benchmark in the industry. Combining our own research with that of our global partners in Spar International, we believe we have developed a new store design which is complimentary to the needs and expectations of our customers, and one which will significantly improve retailer sales performance.”
Developed to suit neighbourhood, forecourt, urban and rural Spar stores, the new design includes various departments including Spar’s Tasty Deli, Insomnia Coffee, Subway, Grab and Go, bakery, off licence, and fruit and veg.
According to Spar Millennium Walkway retailer John O’Neill: “Our customers have reacted extremely well to our new offering at Spar Millennium Walkway, resulting in a 20% increase in sales, which we are extremely pleased with. Our fresh food offering has been particularly well received including our new Tasty Deli.”
The planned roll out of Spar’s new store design follows an earlier announcement that the company will be creating 1,000 jobs over the next two years, and that BWG Group plans to invest €100 million in store development across its store network over the next five years. This follows the recent investment by Spar South Africa in BWG.
Spar Ireland, part of BWG Foods, employs over 14,000 people.
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