Spar to donate €20,000 under the National Children’s Hospital Christmas Tree
Each #underthetree tweet in the run up to Christmas will bring Spar closer to a fully lit Christmas tree and a massive National Children’s Hospital donation
Print21 December 2016
TV personality and mother of two Amanda Brunker officially launched the Spar #underthetree Twitter campaign which will help raise up to €20,000 for The National Children’s Hospital, Tallaght this Christmas.
The unique campaign, now in its third year, is powered by tweets using the #underthetree hashtag. The convenience retailer is asking people to get involved and help them light up the 20,000 lights on their famous Christmas tree, located on the roof of Spar in Ranelagh, which will help raise much needed funds for the hospital.
With every #underthetree tweet received, a light on the tree will be turned on, and once all the lights are illuminated, Spar will make the substantial donation of €20,000 to The National Children’s Hospital, celebrating its third successful year as the official charity partner.
Speaking about the partnership and the festive campaign, The National Children’s Hospital head of communications, Lillian McGovern said the funds raised by the #underthetree campaign “will go towards a research project into childhood concussion, the development of an arts and music programme for our young patients for a period of three years, and the kit-out of a special short stay observation unit here at the hospital, the first of its kind in Ireland.
“We rely heavily on donations such as this and would strongly encourage people to get involved,” McGovern added. “We are extremely thankful to Spar and their incredibly generous donations year after year.”
Spar has been the corporate partner of The National Children’s Hospital since 2014 and to date has raised over €300,000 through coin box collection points at tills in-store, as well as by donating a percentage of own brand product sales.
The Spar Twitter Tree can be viewed live online at www.spar.ie from 19 – 30 December 2016.
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