Spar Better Choices is in training…with Vogue
Print19 January 2018
Spar has announced its sponsorship of a new series of online videos entitled ‘In Training…with Vogue’ presented by Vogue Williams, DJ and social influencer. In the videos, Vogue speaks to athletes, Jenni Murphy, Kat Fearon, Aisling Daly and Sophie Kavanagh about how weight training has helped them improve their overall fitness and receives tips from the athletes on weight training techniques.
The series of 12 videos will run on Her.ie and through social channels from 15 January – 25 March 2018. The videos of between 1 – 2 minutes in length aim to celebrate strong women and in each video Vogue will meet with one of the athletes to learn some new skills and encourage consumers to get fit and tone up as well bringing a new type of messaging to the Spar Better Choices campaign.
Spar Better Choices offers customers a varied range of healthy and convenient options, from across the fresh food, deli and grocery ranges. The initiative also caters to customers with varying nutritional needs with low fat, high protein, and gluten free products on offer.
“Spar is delighted to be sponsoring In Training…with Vogue,” said Anne Gallagher, Spar marketing manager. “The overall idea behind this is that we want to link up healthy eating through our established Spar Better Choices initiative and also introduce weight training inspiration to encourage women in particular to choose a positive alternative for their health and wellbeing.”
Spar Better Choices offers a range of over 250 products. While eating on-the-go has traditionally meant a limited choice and little information available on nutritional content, Spar says Better Choices was launched to ensure eating in a hurry doesn’t mean compromising on health.
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