Ribera del Duero and Rueda launch the Two R’s Roadshow

Excise on a standard bottle of wine is 100% higher in Ireland compared to Italy

Trade tastings to take place in Dublin on 10 and 11 November, with a consumer event on 11 November

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Ribera del Duero and Rueda have teamed up this autumn to launch the Two R’s Roadshow around the UK and Ireland. Tastings will take place in Dublin, Edinburgh and Manchester and will include a series of trade tastings as well as a consumer tasting in each city between October and November 2015.

Over 40 wineries from both DOs are participating, which all have distribution in Ireland. Many of the wines showcased are new to the market, presenting an opportunity for increased listings. The roadshow will enlist the help of local wine experts, including Liam Campbell in Dublin.

Vicente Marco, marketing director of the Consejo Regulador de la Denominación de Origen de Ribera del Duero, says, “We look forward to promoting our wines in Ireland where the popularity of Spanish cuisine has led to a boom in Spanish wine sales. We want to establish our position as a top quality region that produces a breadth of styles available at different price points”.

In 2014 Spanish wine sales accounted for 11.8% of the total Irish market of 8.5 million cases.  Spain is in fourth place behind Chile 23.5%, Australia 18.6%, and France 14.5%. In 2008 Spanish wine sales accounted for 6.8% by 2012 their volume share had grown to 10% of the Irish market, putting them in 5^th place, by 2014 they had overtaken both the United States and Italy into fourth place*.

Members of the trade will receive their invitations for the events on 10 and 11 November  in early October.

A consumer evening will take place at Smock Alley Theatre, 6/7 Exchange Street Lower, Dublin 8 on Wednesday 11 November, 2015 from 6.30-9.00 p.m. Tickets are now on sale through www.eventbrite.co.uk Price €20.00 (or by using the link on www.jeansmullen.com) There will be plenty of wines to sample from both the Ribera del Duero and Rueda wine regions as well as a Spanish music performance to bring some olé to the party.

*(Source IWA Report – Aug 2015)

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