Pat the Baker teams up with GAA and GPA for new range

Donegal's Michael Murphy, former Dublin footballer Alan Brogan and Tipperary hurler Padraic Maher

The Gaelic Athletic Association and the Gaelic Players Association have announced a partnership with Pat the Baker, to promote its new Protein Bread.

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A newly-announced five year revenue share agreement between Pat the Baker and the GPA will see a percentage of all sales of Pat the Baker’s new Protein Bread going towards the GPA Player Development Programme, supported by the GAA. The programme assists county players in critical areas of their off-field lives including education, career and personal development, health and wellbeing.

Pat The Baker protein bread contains 15g of protein per 100g which helps contribute toward growth and maintenance of muscle mass, and is an essential component in the diet of an athlete. It is used to rebuild and repair muscle after exercise.  It can be challenging for an athlete to consume the required quantity of protein, so high protein products can help with this. Pat The Baker High protein bread is also a low sugar product.

“Both Pat The Baker and the GAA/GPA are household names with a grassroots presence throughout the 32 counties of Ireland,” says Declan Fitzgerald, CEO of Pat the Baker. “This partnership provides an excellent opportunity for both organisations to further serve local communities.

“Our partnership also creates an opportunity to inform consumers about the benefits of protein and provide a convenient means of consumption, making Pat The Baker Protein Bread what we call ‘the players choice’,” he added.

The news was also welcomed by GPA chief Dermot Earley, who said Pat the Baker is a perfect fit for both the GAA and GPA. “Sales of this healthy, Irish-produced product will help strengthen our Player Development Programme,” he said, “as we strive to make a meaningful difference to the off-field lives of our county hurlers and footballers.

“I wish to thank all involved in reaching this agreement and in particular Pat the Baker who continue to strengthen their support of Gaelic games,” he said.

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