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Mar 11 2010

Off-trade : News & Trends

Absolut gets ready to rock Christmas

Leading premium vodka, Absolut is paying tribute to the rock and roll lifestyle with a new, limited Absolut Rock Edition bottle.

Wrapped in a leather-look skin and embellished with pewter-toned studs and a full length zipper, the rockin’ bottle joins previous celebrated special editions, including Absolut Masquerade, Absolut Disco and Absolut Bling. Each limited edition bottle from Absolut has attracted huge public attention, even becoming collector’s items and desirable objects on eBay.more >


News & Trends

News & Trends

News & Trends

News & Trends

Captain Morgan launches small format
Guinness launches new look draught can
Capitalising on the success achieved this year, 'Morgan Spiced' is launching a 20cl format for the off-trade, in line with the growing trend for smaller formats Powers Whiskey went on the hunt this Autumn to find Ireland's most talented Irish Coffee maker, the country's first 'Coffee in Good Spirits' contest New Zealand's most awarded winery, Villa Maria has changed distributor in Ireland, moving to Barry & Fitzwilliam As part of the 250 years celebrations for Guinness, the brand has launched a new design draught can which also underlines its premium position
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