A survey by Eumom, an Irish pregnancy and parenting company that runs www.eumom.ie, revealed that 72% of new mothers now shop online. Furthermore in the UK, retail analysts are predicting that 40% of the population will be shopping online in five years time. With this in mind it is no wonder Musgrave and Dunnes Stores are finally trying to get some online action. While Superquinn and Tesco have had an online presence for the past decade, Ireland’s other main food retailers had never tested the waters.
A spokesperson for Musgrave explained to ShelfLife that they are currently conducting trials in two of its stores and that it will more than likely be early next year before the online store is officially up and running. “Online shopping trials are currently taking place in Ryan’s SuperValu, Grange, Co Cork and Quish’s SuperValu, Ballincollig, Co Cork. Our trials are being conducted with our own employees only to gauge their shopping experiences and feedback. If the trials are successful then the model will be rolled out to all stores in the future.” more >