Musgrave MarketPlace “redefining wholesale”
Musgrave MarketPlace's ongoing development of its stores as well as the online element is changing the face of wholesale.
Print29 September 2017
Musgrave MarketPlace has officially unveiled a €2.5m upgrade of its Robinhood branch in Dublin. The announcement forms part of a €10.7m investment in the brand over the past two years, which has seen Musgrave MarketPlace change the face of wholesale on the island of Ireland.
The relaunch of the Musgrave MarketPlace brand began last November with the opening of the flagship €2.2 Ballymun Food Emporium. Over €1m has also been invested in its Duncrue branch in Belfast and further refurbishments are planned for 2018.
The revamped branches have been transformed into “food emporiums” offering customers a more modern and interactive shopping experience. Each revamped branch contains speciality counters for meat, cheese and fish, as well as expert advice in-store and an expanded product range to cater to the changing tastes of its customers.
The new 73,000 square foot Robinhood Food Emporium employs 80 staff and along with new state-of-the-art speciality areas, it also has a contemporary culinary theatre. Tailored classes will be hosted in this area by a full time onsite chef with a view to creating menu solutions for its customers.
Alongside the newly revamped branches, €5m has been invested into technology, the supply chain and marketing to enhance the overall customer experience.
Musgrave MarketPlace’s online platform Musgravemarketplace.ie has also been re-developed to offer a flexible and ‘always-open’ shopping experience for customers. The upgraded web store has been designed with the specific goal of saving customers time by remembering previous orders and favourite products.
Noel Keeley, managing director of Musgrave MarketPlace, said that the company understands the business is constantly evolving. “We know that it is vital that we continue to innovate to cater to our customers’ changing needs,” he said. “We have listened to our customers and have responded to bring them a best-in-class experience which will in turn will allow them to deliver excellence within their businesses.”
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