Massive turnout for Costcutter Father & Son run
There was a fantastic turnout this week for the Keith Duffy Foundation's Father & Son run, supported by Costcutter, this week.
Print14 November 2017
Costcutter’s new partnership with the Keith Duffy Foundation, which was commenced earlier this year, saw a new fundraiser kick off in Dublin this week: the Father & Son Run.
Hundreds of families – fathers and sons, mothers and daughters and everything in between – ran through St. Anne’s Park in Raheny, to raise funds for the Keith Duffy Foundation, founded by the Boyzone star.
Costcutter, operated by the Barry Group, is the first corporate partner signed up by the Foundation, which aims to provide practical support to chosen children’s charities across the country.
“We want to go direct to the people in need, helping individuals, families and schools so that funds raised make a real and immediate difference,” Duffy said at the event. “Costcutter’s support in achieving this will be invaluable”.
Jim Barry, Managing Director of Barry Group which services the independent Costcutter stores, says that practical local support for good causes appeals greatly to the local store owners. “Costcutter is the locally owned store at the heart of communities,” he said. “As such, it can tap into the generosity of people who want to contribute locally to good causes.
“Having a child who is seriously ill or coping with a disability is immensely challenging for families,” Barry added. “Keith Duffy’s fundraising work improves these people’s lives, and we are delighted for Costcutter to get behind his good work.”
The Barry Group will market the charity initiative nationally, with a national media campaign, as well as strong in-store marketing and POS.
The Keith Duffy Foundation is one of the first charities to be registered compliant with the new Charities Regulatory Authority. Autism – an issue close to the Duffys’ heart since their daughter Mia was diagnosed with the disorder several years ago – is among the many causes it supports.
To date, Duffy has helped raise more than €8m for the cause, through events such as the Keith Duffy Ball, the Golf Classic and a range of smaller events.
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