Marketing Bites
The Lindt Chocolate Bunny is BACK - and other news for FMCG marketers for the week 08/03/2016 - 13/03/2016
Print9 March 2016
Brown Thomas Launches “My Lindt Gold Bunny”
Brown Thomas this week launched its exclusive personalisation service ‘My Lindt Gold Bunny‘ with Swiss chocolate icons Lindt, with a view to providing the perfect gift this Easter.
Customers now have the opportunity to customise a red ribbon which is wrapped around Lindt’s most exquisite milk chocolate Gold Bunny with their loved one’s name. Created by the Lindt Master Chocolatiers, the Lindt Gold Bunny has become synonymous with Easter in recent years. The personalisation service is available exclusively in Brown Thomas Dublin. #BTLindt
IRWIN’S BAKERY AND TOURISM IRELAND HELP PROMOTE N.I. IN G.B.
In support of Year of Food 2016, Northern Ireland’s inititative promoting the region’s culinary delights, leading bakery Irwin’s has teamed with Tourism Ireland to promote a ‘visit Northern Ireland’ message to consumers via an on-pack marketing campaign.
The campaign will incentivise shoppers across the United Kingdom to visit Northern Ireland to experience its food and famous hospitality, and will run on packs of the bakery’s award-winning Rankin Selection of traditional Irish breads.
RECORD EXPORTS FOR NEW ZEALAND AHEAD OF PRESENCE AT PROWEIN
New Zealand’s wine industry is gearing up for its largest ever presence at the Prowein International Wine & Spirit Trade Show, following a record $1.54bn in exports in 2015 – an increase of 14% on the previous year.
The upcoming event will feature a massive 86 NZ exhibitors, showcasing wines through importers, their own stands or as part of the New Zealand Wine Pavillion. The Pavillion will host 31 producers representing New Zealand’s 10 main wine regions, amounting to around 200 wines available for attendees to taste.
Prowein takes place from March 13 – 15 in Dusseldorf, Germany. For further information visit www.nzwine.com.
WHEYHEY DOUBLES DISTRIBUTION WITH MUSGRAVE GROUP
Musgrave’s is doubling its distribution of award-winning sugar-free ice cream WheyHey across Northern Ireland and the Republic, due to growing demand. The founders of WheyHey called the increase a testamnent to its forward-thinking approach to healthy and nutritious alternatives to sugary treats.
STEP INTO SPRING: SMALL BOUTIQUE WINES TO ENJOY THIS EASTER
As the weather finally changes and lighter evenings become the norm, here are some zippy fresh whites to consider…
CHÂTEAU DE LA CASSEMICHÈRE, MUSCADET SÈVRE-ET-MAINE SUR LIE
From the increasingly popular Muscadet-Sèvre et Maine appellation of the western Loire, Château de la Cassemichère’s sur lie offering is dry and mouth-wateringly fresh with lemon flavours and a mineral tang.
JEAN MAX ROGER SANCERRE
The Roger family has been making wine in the Loire Valley since the 17th century and this bottle comes from an iconic French region beloved the world over.
TORMARESCA CHARDONNAY
A surprising one perhaps: this is a Chardonnay from Puglia, the scorching-hot ‘heel’ of Italy’s ‘boot’. But the Antinori family’s careful site selection and exacting vinification standards yield not a flabby, burnt white wine but a fresh and lively beauty instead.
GEORGES VIGOUROUX, CAHORS GOULEYANT MALBEC
Though Argentina is the location that springs to mind when Malbec is mentioned, Cahors in the south-west of France is in fact its historical home. Enjoy with heartier roasts, stews and barbecues, charcuterie or even on its own.
CHÂTEAU LAGRANGE, LUSSAC ST EMILION
With a velvety texture and refreshing acidity to lift the black berry, lightly spiced plum and red berry fruit flavours, this is one of the best-value Bordeaux wines around.
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