Marketing bites
€70,000 advertising campaign awarded to Love Irish Food brand McGargles - and other news for FMCG marketers - for the week 17/11/15 - 23/11/15
Print23 November 2015
€70,000 advertising campaign awarded to Love Irish Food brand McGargles
Today, Love Irish Food and Exterion Media announced McGargles, Rye River Brewing Company as the winner of The Love Irish Food 2015 Brand Development Award. This award will see Love Irish Food member McGargles receive €70,000 worth of out-of-home advertising space from Exterion Media. In addition, OwensDDB advertising has contributed an €8,000 creative bursary to the award. This is the fourth year that the prestigious award has been held. Love Irish Food and Exterion Media will also mentor McGargles and plan the campaign to ensure it delivers the optimum results for their business objectives.
Christmas FM will return to the airwaves with new sponsors An Post and Lidl Ireland
Christmas FM, the hugely popular charity radio station which raises hundreds of thousands of euro for deserving organisations every year, returns to the airwaves at midday on Saturday, 28 November 2015. Christmas FM is funded this year by new sponsors An Post and Lidl Ireland. It will be raising awareness and funds for Make-A-Wish Ireland, and will once again broadcast from the Ballsbridge Hotel, Dublin which has kindly given the studio space for free. Tune in at www.christmasfm.com.
Major awards for White’s Oats in Northern Ireland
White’s Oats, Northern Ireland’s producer of porridge, granola and oat snacks, has won a coveted award from the Chartered Institute of Marketing Ireland (CIMI) for excellence as the best-integrated marketing and communications campaign for its new branding. The CIMI recognition is the latest in a series of prestigious awards won by the company, which is based at Tandragee in Co. Armagh in the past 12 months for a range of oat-based products especially porridge.
Thorntons refreshes Continental range to capture gifting sales
Thorntons, the number one gifting brand*, is giving its iconic Continental range a New Year makeover ahead of the key spring sales period. Hitting shelves in January, the new look range will feature a premium new box design and five flavour additions, with the new packs generating twice the stand out on shelf and 50% higher purchase intent**. New to the Continental range are; a Dark Espresso, Chocolate Milano, Seville Caramel Orange, Apricot Danish, and Salted Caramel Praline chocolates.
*(Source: HPI Brand Tracker October 15)
**(Matter Communications quantitative research May 2015)
Moreish launches Children’s Healthy Cookery Workshops across Ireland
Moreish, which is Maxol’s new fresh food brand, has commenced a series of children’s healthy cookery workshops at its café outlets across the country. The first workshop took place in the Moreish café at Maxol Ardcavan recently, with 27 local children in attendance. The purpose of the workshops, held in conjunction with Kater4Kidz, is to teach children key cookery skills and to encourage them to look at healthier options when it comes to choosing ingredients.
The next workshop will take place at Moreish, Maxol Portarlington on Friday 27 November from 3pm to 6pm. For further information, visit www.maxol.ie/moreish .
Launch of Dublin’s newest bar and bistro
Charlemont Bar and Bistro
While we admit it’s not technically an FMCG news item, we know many of you are confirmed foodies, so we thought we’d take this opportunity to tell you about Dublin’s newest addition within the food and drink scene. Charlemont Bar and Bistro is open to the public within the Hilton hotel, overlooking the canal at Charlemont Place.
Executive chef, Alan Brady has placed an emphasis on great quality ingredients done simply and done well and the provenance of the ingredients is paramount to his menu design. Charlemont’s menus include fresh Kilkeel mussels, Chulchoill goat’s cheese and Kilmore Quay scallops. Its beef is from nearby Clonee and the sharing cheeseboard includes Wicklow blue, smoked Gubeen, Tipperary brie and Cooleeny. And the good news for lovers of wine is that there are a dozen wines available by the glass, with prices starting at €6.50 for a crisp Australian Chardonnay (The Pick) or a fruity Spanish (Marques De Plata). Charlemont’s champagne is Pannier, while cocktails are a house speciality and reasonably priced from €8.
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