Marketing bites

Aoife and Jamie Lynn with Fyffes sales and marketing manager Emma Hunt-Duffy at the launch of the design competition aimed at encouraging budding young primary school architects across the country to be creative during their summer holidays

Fyffes launches new free educational healthy eating app - and other news for FMCG marketers - for the week 07/07/2015 - 13/07/2015

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School space app-eal
Banana importer Fyffes has launched Go Bananas; a new free educational healthy eating app for tablets and iPads. Children aged 7-10 are asked to take part in a competition that invites them to submit ideas that would provide useful school space. The winning work will being brought to life in a shipping container, remodelled and fitted out to the student’s design and installed at his or her school according to its requirements.

The entry form can be downloaded from www.freddyfyffes.ie/gobananas or via the Go Bananas App in app stores.

Charleville Snackfuls launches #ProperSnacking

Charleville Cheese, Ireland’s number one cheese brand*, has launched Charleville Snackfuls, a range of full-bodied Charleville mature red cheddar, crunchy crackers and sticky chili chutney or chunky country relish in one handy pack (RRP €1.99). In Ireland, we are notorious for not taking breaks in work so Charleville Snackfuls are encouraging workers to take a 15 minute break, step away from the desk, and get #ProperSnacking and reap the benefits of having a proper rest with a nutritious snack.

*(Source:  Nielsen 52 wks MAT to Feb 2015)

Dunnes Stores selects Violife dairy free cheese to expand its growing free-from food range

Plant-based foods producer, Art of Zen Foods has embarked on a new partnership with Dunnes Stores. Art of Zen Foods is the exclusive Irish distributor of Violife dairy-free cheese, now stocked in over 250 independent health food stores nationwide. Violife is free-from dairy, soya, gluten, nuts cholesterol, GMOs, trans fats, hydrogenated fats and artificial ingredients, is 100% plant based, certified vegan and contains 25% fewer calories than regular cheese.

For more information visit: www.artofzenfoods.com

Topaz wins on the double at Irish Sales Champion Awards

Topaz scooped two of the key awards at the Irish Sales Champion awards 2015, held at the Guinness Storehouse in Dublin recently. Richard Stones picked up one of the main individual awards – Field Sales Champion (In-house) while the sales team won the award for Best Implementation of Sales Technology. Topaz network director Jonathan Diver congratulated the winners, stating: “This approach and the implementation of sales technology ensures Topaz is the industry leader in customer relations management”.

Hurleys and footballs laid down, as whisks and spoons are at the ready

Superfoods company Linwoods, Official Health Food Supplier to Dublin GAA, recently challenged a number of the Dublin GAA senior squads to showcase their culinary talents, proving their skills extended past the sports field. Dublin senior hurlers, Eamon Dillon and Chris Crummey battled against Dublin senior footballers, Jonny Cooper and Paddy Andrews; all under the watchful eye of RTÉ Sports broadcaster and commentator, Des Cahill.

To see who won, visit Linwoods Big Croker Cook-off on the Linwoods Facebook page/LinwoodsHealthfoods, Twitter/@LinwoodsFoods or YouTube channel. For more information, visit www.linwoodshealthfoods.com

Change is on the cards: Consumers prefer plastic for purchases

With the Payments Council predicting that cash will make up less than 50% of payments in 2015*, there’s no denying that consumers are voting with their wallets, and card transactions are leading the way. In fact, one in ten consumers say they now never carry cash**. Retail Merchant Services is the UK and Ireland’s largest independent card processing provider that delivers secure and trusted services for small and medium sized businesses, with flexible, cost effective, electronic payment options.

For more information,visit www.retailmerchantservices.ie or call (01) 485 4946.

*(Source: Wired http://www.wired.co.uk/news/archive/2015-05/21/cash-is-dead)

**(Source: Your money http://www.yourmoney.com/credit-cards-loans/one-in-ten-britons-dont-carry-any-cash/ )

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