Marketing bites
Special K launches Live in Colour Campaign - and other news for FMCG marketers - for the week 24/03/15 - 30/03/15
Print30 March 2015
Special K launches Live in Colour campaign
The imminent arrival of summer was celebrated on Dun Laoghaire Pier last Thursday with the unveiling of an Irish-designed couture dress made from hundreds of coloured balloons and commissioned by Special K. The dress was inspired by Special K’s new Live in Colour campaign, which celebrates the colourful and empowering lives of women the world over and was modelled by TV’s Karen Koster. The campaign will feature TV, press and outdoor advertising supported by PR and social media activations.
Dealz hammers home value with new celebrity DIY range
Celebrity builder and renowned DIY expert, Tommy Walsh has revealed his new exclusive DIY range with Dealz, Ireland’s favourite discount retailer. The ‘DIY:time’ range has been launched to let the nation know it’s time to save on DIY and will appear in Dealz stores nationwide from 27 April, just in time for the May bank holiday. All products will all be available at the Dealz famous €1.49 price point, in stark contrast to competitor products ranging from five to ten times the price.
SuperValu to see a spring in sales of seasonal Irish produce
With the arrival of spring, the best of Irish produce is now in season. SuperValu expects to sell €18 million worth of fresh Irish lamb in 2015 and €300,000 worth of Irish seasonal rhubarb, both of which are now available in SuperValu’s stores nationwide. SuperValu’s lamb is 100% Irish, born, bred and reared in Ireland. SuperValu’s fresh Irish rhubarb, grown by Cork producer Roland Newenham, is currently retailing at €1.69 per unit.
A new look and a new bag size for Meade Irish Rooster Chips
Meade Irish Rooster Chips, the only frozen chips on the market made with home grown Irish Rooster potatoes, have recently introduced a 900g bag to their range in response to requests from retailers, customers and buyers for a convenience-size bag. In addition, both the new 900g and existing 1.5kg bags are sporting a new look that also reflects the new logo from the recent Meade Potato Company re-branding. Capitalising on the current trend towards free from foods, ‘Naturally Gluten Free’ and ‘No additives / No preservatives’ lines have been added to the front of both bags.
The chips are stocked in Tesco, SuperValu, Dunnes Stores, BWG, Pallas and most recently, Iceland.
Manor Farm launches new cook in bag chicken
Irish chicken producer Manor Farm has introduced a new cook-in-bag whole chicken to its range; Really Easy Chicken. The innovative sealed packaging means there is no need for the consumer to handle the chicken until it is cooked fully. The ready to roast chicken requires almost no preparation. To roast a whole chicken, the packaging simply needs to be pierced once and then placed in a preheated oven as per cooking time on the label. Once cooked, the chicken is juicy and succulent.
Lidl offers shoppers a little bit of Greece with new Eridanous range
Lidl has announced its range of Greek cuisine is back by popular demand and bigger than ever. Lidl’s revamped and extended Greek food promotion will see the Eridanous range go on sale in stores nationwide from Monday, 11 May. The range includes Greek favourites such as Moussaka (380g, €3.19), Rice Stuffed Vine Leaves (280g, €1.79), Kalamata and Greek Olive Oils starting from just (€3.49) and a Greek favourite, Tzatziki Salad (250g, €1.79) and Tzatziki Dip (500g, €1.69).
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