Marketing bites

Applegreen COO Joe Barrett and the fuelgood mechanics Jack Carson, Miriam Ward, Eva Kelly and Dan Carson at the launch of "fuelgood"

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Brand Central

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6 July 2018 | 0

Applegreen pumped to launch its most advanced fuel ever – fuelgood

Applegreen has launched a new and improved fuel offering that is cheaper, cleaner and greener than ever before. The new fuel helps to keep car engines clean during use, is good for the environment and also helps consumers save up to 4c per litre. The “fuelgood” revolution has started, with the nationwide rollout of ‘fuelgood’ beginning across Applegreen forecourts nationwide. It is due to be available in all Applegreen forecourts nationwide by the end of the year.

Britvic Ireland launches Club Zero Lemon

Britvic Ireland has added new Club Zero Lemon to its Club Zero family. The new sugar-free edition gives consumers a “distinctively zesty” and fruity, sugar-free flavour with no compromises on taste. Club Zero Lemon joins Club Zero Orange, Club Zero Rock Shandy, Club Zero Raspberry as well as the limited edition Club Zero Super Split. Club Zero Super Split is also making a return, for a limited time, during the summer month.

Brady Family Ham launches new range

Brady Family Ham has introduced not one, not two, but three new varieties, part of its new Real Irish Flavours range. The renowned pre-packed ham’s new offerings are Twice Surf Smoked, Black Pudding Spiced and Whiskey Marmaladde Glazed ham. Not sure which we want to try first!

Walsh Whiskey Distillery releases second expression in The Irishman Founder’s Reserve Cask Series

Walsh Whiskey Distillery has released the second expression in The Irishman Founder’s Reserve Cask Series, a limited edition finished in rum casks from the tiny tropical Caribbean island of Saint Lucia. The Irishman Founder’s Reserve – Caribbean Cask Finish, a super-premium whiskey, is a range of Single Pot Still and Single Malt whiskeys finished for six months in Chairman’s Reserve Rum casks. In recent years, as part of his research into new cask finishes for his portfolio of whiskeys, Walsh Whiskey founder, Bernard Walsh, has sourced casks from a range of countries including Spain, France, China, Kentucky and Italy. The casks for this expression originated on to the island of Saint Lucia.

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