Adtower Digital Media has revealed its ability to deliver verified live audience measurement data reports after each DOOH (Digital Out Of Home) cycle booked on its Dublin city centre network.  This means, as soon as a cycle is finished, Adtower would be able to provide advertisers with accurate Opportunity-to-See data. Adtower has 24 units across its Dublin city centre network which includes locations such as Wicklow Street, Grafton Street, Westmoreland and O’ Connell Street. The image processing software analyses a stream of images and computes a series of metrics, describing the presence and the activity of people appearing in those images. Hi-tech!

Subway’s Sub Saver embraces the new year

Subway stores are helping customers ease into the new year with its new six-inch spicy Italian for only €2 offering, part of its special Sub Saver offer. The offer is available in stores nationwide for a limited time only. Meanwhile, for customers looking for even more warmth this winter, Subway stores will be offering Subcard holders 100 bonus points from 22 January-5 February when they spend a minimum of €4 or more on any of the Subway brand’s extensive menu items.