Marketing Bites
Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...
Print17 November 2017
Cadbury’s Retro Selection box arrives in Ireland
Nostalgia is a big business these days, and this Christmas Cadbury is getting in on the act with its charmign Retro Selection Box. In a delightfully 80s-style box, the selection comes with four Cadbury classics: Dairy Milk, Dairy Milk Whole Nut, Dairy Milk Caramel and Dairy Milk Fruit & Nut. Each of these old-school favourites comes in fetching vintage-style packaging. The Retro Selection Box was originally only planned for sale in the UK (with an option for Irish customers to order online), but it has now been confirmed for Irish stores, priced €9.19.
Revolutionising the hot drinks market
Sweet Revolution is on a mission to stir up the on-the-go drinks market with a range of hot drinks which include 3 flavours of Latte and a Hot chocolate, all of which are organic, dairy and gluten free and suitable for vegans. The range of hot drinks was born from a kitchen table by the company director, Jane Nicholls, whose love of developing recipes led to a range of instant hot drinks that tantalise the taste buds. Sweet Revolution ethically source only the best organic ingredients from their native habitats, which are grown in nutrient dense soils from all corners of the globe, to provide the quality flavours of their drinks.
GIY and Cully & Sully search for Ireland’s best young food entrepreneurs
Secondary school students across the country have been invited to take part in the new ‘Grow to CEO’ Competitions, as GIY and Cully & Sully set about finding Ireland’s brightest young food entrepreneurs. ‘Grow 2 CEO’ combines food growing and entrepreneurship to inspire students to grow their own food, create a soup recipe using what they have grown and develop a potential new business. 21,000 students across the country will receive kits to grow their own vegetables, and potentiall develop their own business plans for a competition in Waterford on May 18, 2018.
Heineken unveils brand new Cork office
There was a celebration in Cork this week as Heineken Ireland officially opened its new-look headquarters, fresh off a multi-million euro upgrade. The 128-year old Malt House on Leitrim Street was revamped to provide an “inspirational and collaborative environment for Heineken Ireland’s 200+ employees. The new site includes a state-of-the-art smart lighting system and a centrally controlled heating system that maximises natural light and day, a new waste management system and an employee education programme.
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