Marketing Bites
Print15 September 2017
New Nutripodzz range brings healthy seeds and berries to consumers on the go
Brand new to the market, Nutripodzz is a new superfood range bringing healthy seeds and berries to busy consumers on the go. Conveniently packaged in stackable, re-sealable and transparent cups, the range is designed to make it easier than ever to bring the goodness of seeds and berries to mealtimes. Irish consumers are increasingly savvy when it comes to eating well, and there is a growing recognition of how eating healthy leads to overall health and wellness. Nutripodzz aims to satisfy that need.
Nespresso unveils new campaign bringing focus onto farmers behind its coffees
Nespresso has launched its latest integrated brand campaign, sharing the personal stories of the farmers behind the coffees Nespresso is known for. The brand invites all customers to “discover the heart-warming stories that have been made possible thanks to Nespresso’s uncompromising choices”. The integrated brand launched on September 12 with TV, digital and print activations. Four short online films and a new content hub have also been created to share the personal stories of the farmers behind the coffee.
Lyons Tea pledges continued support to Pieta House
Lyons Tea plans to once again partner with Pieta House, the Suicide, Self-harm and Bereavement Care Charity, to help raise awareness and much-needed funds for the organisation. Lyons invites trade customers to pledge their support to Pieta House; for every special case of Lyons Original 600 purchased, Lyons will donate 50cent to the charity, while stocks last. Additionally, trade customers can pledge their support online at ufs.com/pietahouse and Lyons will donate 50cent to Pieta House. Customers of Unilever Food Solutions will also have the opportunity to make a charitable donation worth €5 to Pieta House by using their Chef Rewards points on the loyalty programme during September and October. Check out ufschefrewards.com.
Deliveroo to add 250 new riders across Ireland
Deliveroo has announced that it will create work for 250 new riders to service growing demand in Dublin, Belfast and Cork. The company says recruitment of new riders will commence in the coming weeks. The expansion is set to build on Deliveroo’s recent growth across Ireland in the past year. The company now works with 861 riders in Ireland – up 33% in the last 12 months. Growth in restaurants is equally positive – Deliveroo now partners with 567 restaurants across Ireland, a 54% increase over the last 12 months.
The Sunday Business Post launch Post Plus
Post Plus, a new section in the Sunday Business Post, will feature the best of the paper’s long form journalism, interviews and analysis. The new format will increase the capacity for sports interviews and analysis and compliment The Sunday Business Post’s digital offering. A new streamlined Money & Finance section will form part of Post Plus and will cover market analysis, tax, personal finance, investment strategy and results from private Irish businesses. Editor Ian Kehoe said: “The Sunday Business Post has carved out a reputation for excellence in long form journalism and quality design. Post Plus will allow us to showcase those qualities in a new, improved format.
Spread the news – the New (York) KitKat is here
Nestlé is launching a new bar to join its popular KITKAT Chunky range, and it’s inspired by a much-loved dessert – the New York cheesecake! This brand new variant has the perfect balance of the taste of sweet vanilla and tanginess consumers would expect from a New York cheesecake dessert and will be tapping into the growing trend for American inspired products.
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