Marketing bites
Each week, we bring you the latest news in the world of launches, promotions, initiatives and events from across the country....
Print5 May 2017
Pom-Bear Launches TV Advert
Pom-Bear, the bear-shaped snack is celebrating it’s 30th Birthday this yearm and to mark the occasion, POM-BEAR has launched it’s first TV appearance in Ireland. It will be on TV screens until the 28th May and in cinemas until the 3rd June. Pom-Bear is gluten-free, and is thus approved by the Irish Coeliac Society of Ireland and is stocked by all major retailers including Tesco, Dunnes, SuperValu and Spar.
McDonald’s Ireland Campaign Reveals the ‘Good Stories’ Behind Its Ingredients
McDonald’s Ireland has unveiled its latest ad campaign, which launches the brand’s all new platform, Good Stories. Good Stories aims to establish trust for the brand across the local market with a series of stories surrounding the quality of McDonald’s food. Launching nationwide as part of a three-year strategy, the ‘always on’ campaign rolled out across TV, radio, press and POS platforms in April. The campaign will run throughout the year, including a number of bursts between the summer and December.
Irish Food Talent stirs up Italian flavour at the House of Peroni
The House of Peroni makes its eagerly anticipated return to Dublin from Thursday, 25 May to Sunday, 4 June, 2017. The House of Peroni will bring to life Gusto d’Italia, the flavours of Italy, with an exciting food offering that includes daily fresh pasta specials, Neapolitan-style pizza, cicchetti bites, and a few fresh twists on traditional Italian gelato. Leading Irish pastry chef, Aoife Noonan, and pizza expert, Michael Ryan, have joined the critically-acclaimed Italian chef, Francesco Mazzei, in developing the menus.
Alpro Ice Cream to make TV Debut
Alpro’s Ice Cream range is hitting TV screens for the first time this summer, with a new creative designed to drive product awareness throughout the UK and Ireland. Bolstering visibility of the brand’s first-ever launch into the frozen aisle, the distinctive new campaign breaks on 1 May 2017 and will run through to w/e 5 June – representing a significant investment by the plant-based market leader.
Teeling Whiskey Launches new Brabazon Bottling Single Malt Series
Teeling Whiskey, Ireland’s leading Independent Irish whiskey, has released the first in a new series of limited edition Single Malts, entitled the Brabazon Bottling. This new series focuses on creating a full flavoured experience that pays homage to the unique and distinct role that fortified wines can have on the taste of Irish whiskey. The Brabazon Bottlings are bottled at 49.5% with no chill filtration allowing for all the natural flavours of this whiskey to be retained. Series No. 1 is limited to 12,500 bottles.
March 2017 winner of Topaz’s Play or Park drives away in brand new SEAT Leon
Topaz, Ireland’s leading fuel and convenience retailer, has announced Peter Regan from Waterford, as the March 2017 winner of Topaz PLAY or PARK. After choosing to PLAY his points at his local Topaz on Dunmore Road, Peter is the winner of a brand new SEAT Leon from George Corbett Motors, worth more than €25,000. PLAY OR PARK is the award winning loyalty game, which allows customers to collect points every time they refuel or make a purchase at participating Topaz stores.
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