Marketing bites
McGregor's coach teams up with Lucozade, Maxol gives back to the community and KitKat announces a new recipe...
Print31 March 2017
Star MMA coach John Kavanagh kicks off Lucozade Sport’s ‘Made to Move’ sessions
John Kavanagh, head coach of UFC megastar Conor McGregor and one of the top MMA coaches in the world, has joined forces with Lucozade Sport for the brand’s Made to Move Sessions at his Straight Blast Gym in Dublin. The event involved a special training session for a group of fans. Lucozade Sport’s ‘Made to Move Sessions’ are designed to champion active lifestyles,with Kavanagh stepping into the Octagon cage to take participants through the ultimate training regime with a high-intensity MMA workout.
Balbriggan Subway scoops top award
The Subway store in Balbriggan’s Applegreen has been named the company’s Store of the Year Award. The awards recognises excellence demonstrated by Subway store teams nationwide, and have been announced annually for more than ten years. The Balbriggan store, which opened in October 2014, came out ahead of 170 other Subways that operate in Ireland. It is one of 45 stores in Ireland located within an Applegreen site.
Innovative ingredient range brings luxuriy to lower-fat foods
Leading British owned clean label ingredient specialist Ulrick & Short has the answer to keeping fat content low without sacrificing taste, with a “fat replacer” it calls delyte 9. A tapioca based non-GM clean label starch, delyte 9 is suitable as a substitute ingredient for the majority of fats, including butter, oil, cream and milk solids, whilst also enhancing the formulation with increased body and texture. Aside from the clear advantages of reduced fat and calories, delyte 9 can be used to co-texturise in its own right thanks to its innate stability.
Siúcra announces Catherine Fulvio as brand ambassador
Siúcra has revealed celebrity chef Catherine Fulvio as its newest brand ambassador. The award-winning cookbook author has developed a series of sweet and savoury mini recipes exclusively for Siúcra, to showcase the functionality and breadth of the product range as well as demonstrating how fun, quick and easy it is to make delicious dishes from scratch, regardless of ability. As part of the campaign, Siúcra and Catherine Fulvio are encouraging people to take time out of their busy schedules and enjoy mini moments of indulgence in the company of others.
KitKat adds extra milk and cocoa in effort to reduce sugar
Starting this week, KitKat will contain extra milk and extra cocoa as Nestlé continues efforts to reduce sugar. The improved recipe will see sugar replaced by more milk and cocoa and is being introduced across the KitKat milk chocolate range. It can be identified by newly designed ‘Extra Milk & Cocoa’ packs that will begin appearing on shelves from early April. Earlier this month, Nestlé announced that it would reduce sugar by 10% across its confectionery portfolio through a range of methods that includes reformulation.
Maxol Maynooth supports ‘Feeding Ireland’s Future’ for second year running
Maxol has participated in this month’s ‘Feeding Ireland’s Future’ initiative for the second successive year. The programme, spearheaded by ‘Efficient Consumer Response Ireland’, encourages young unemployed people to spend a full day of training with retailers, suppliers and service providers to the Irish food and grocery sector. The participants had the opportunity to take CV and interview tips from Conor Sherry, licensee of Maxol Maynooth, along with learning a range of different skills including customer service, stock takes, and deli operations.
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