Marketing bites
‘Roads To Adventure’ promotion aims to drive store traffic at Texaco outlets - and other news for FMCG marketers for the week 11/03/17 - 16/03/17
Print16 March 2017
‘Roads To Adventure’ promotion aims to drive store traffic at Texaco outlets
At the launch is Texaco marketing manager, Bronagh Carron
A new ‘Texaco Roads To Adventure’ promotion is running until early-May at Texaco stores. The promotion invites motorists purchasing fuel valued €30 or more to enter a draw for one of eight holidays to Italy’s Amalfi Coast, each one valued at €3,000. Thanks to the use of ‘image recognition technology’ – being used in the motor fuels sector for the first time – those purchasing the qualifying amount of fuel can upload a picture of their receipt via smart phone, with name and contact details, to a dedicated website (www.texacoroadstoadventure.ie) together with their competition answer.
O’Donnells launches Ballymaloe Relish and Cheddar Cheese flavour
O’Donnells, the maker of Ireland’s number one, hand-cooked crisps, has introduced a new flavour – O’Donnells Ballymaloe Relish and Cheddar Cheese. The collaboration sees two household Irish brands coming together to give crisp-lovers a tasty new flavour. O’Donnells and Ballymaloe Foods have worked tirelessly together to develop this unique taste in a crisp. O’Donnells Ballymaloe Relish Flavour will appear on shelves in all multiple, symbol groups and stand-alone stores from mid-March
#IrishFood takes centre stage around the world
Bord Bia has detailed its ongoing plans to showcase Irish food and drink to a global audience as the world prepares to celebrate St. Patrick’s Day and everything Irish. Bord Bia is maximising the opportunity, through its network of 13 overseas offices, to promote Irish food with a series of business development and consumer initiatives. From Stuttgart to Shanghai, Bord Bia has scheduled over 65 marketing activities aimed at consumers, retailers, trade and foodservice operators. Irish food and drink is currently enjoyed in 180 markets around the world and exports reached over €11 billion for the first time in 2016.
Co. Louth student crowned top student chef in Ireland
Andrew Reddan representing Dundalk Institute of Technology has been crowned Knorr Student Chef of the Year 2017 after a thrilling cook off hosted by Cork Institute of Technology. Not only did Andrew overcome a challenging theme set out by Knorr, he also successfully fought off the challenge of ten other rising stars to claim the top prize. Celebrating its milestone 20th year in 2017, the theme of this year’s competition is ‘Provenance: The story behind the menu’ and is focused on celebrating Irish produce.
Mac Ivors Cider scoops three gold medals in International Brewing and Cider Awards
Irish craft cider makers and brewers who have been competing with brewers and cider makers globally have come up trumps with a string of Gold and Silver medals at the 2017 International Brewing and Cider Awards. After three days of judging in Burton-upon-Trent, three gold medals were awarded to Co. Armagh-based Mac Ivors Cider Co, one gold for Kilkenny-based Sullivans Brew Co, two silvers for Tempted Cider from Lisburn and a bronze for Porterhouse Brewing in Dublin.
Top Oil announces company award winners
Top Oil, Ireland’s leading fuel supplier, has named Patrick Cleary, Depot Manager of its Ballina and Castlebar facilities, as Top Oil Person of the Year for 2016, and its Kilkenny depot was awarded Top Oil Depot of the Year for 2016. The awards were announced as part of the annual Top Oil mid-season review meetings, which took place across the country and were attended by Top Oil chief executive Gerard Boylan, and members of the senior management team.
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