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Feb 4 2012

Market Focus

Pumped up

Energy drinks are increasingly not just for sporty types, but are fulfilling a more holistic lifestyle need especially for 16-34 year-olds, according to market analyst Mintel more >

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News & Trends

Kellogg’s Mini Max – the little wheat that goes a long way

Best C-Store Marketing Campaign 2011

Jacob’s kicks off major sampling programme. Why Not?

Leap Card goes live on Payzone retail network
Kellogg’s Mini Max – the little wheat that goes a long way
Best C-Store Marketing Campaign 2011
Jacob’s kicks off major sampling programme. Why Not?
Leap Card goes live on Payzone retail network
Kellogg's has launched a new kids cereal, Mini Max, which is made from wholegrain, and is high in fibre, low in salt and saturated fat, and provides vitamins and iron Throughout 2011, brand marketers excelled in ensuring their advertising campaigns grabbed consumers’ attentions; helping to deliver those all-important sales Jacob's new range of indulgent snack bars Why Not? are ideal for health-conscious consumers as each bar contains less than 100 calories The Leap Card provides a new integrated transport ticketing system for the greater Dublin area, and has now been introduced across Payzone's retail network
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