Lidl to launch 25 new craft beers and ciders
New range to include 16 Irish/Northern Irish craft beers and ciders, as well as Belgian and British beers
28 June 2016 | 0
Following an increase in demand for craft beer and the well-received launch of its own-brand range of ‘Crafty Brewing Company’ craft beers, Lidl is planning to launch an additional 25 new craft beers and ciders into its network of 146 Irish stores.
The extended range, which will include varieties of lager, stout, cider, ale and wheat beer, will be available permanently from Lidl stores nationwide from Monday, 11 July.
The new offering includes 16 new Irish and Northern Irish craft beers and ciders, as well as five craft beers from Belgium and four ales from Great Britain. The extended range brings Lidl’s listed craft beer offering to 30.
Two new own-brand cider products will be added to Lidl’s ‘Crafty Brewing Company’ range, an Irish Medium Cider (€2.29) and an Irish Dry Cider (€2.29), brewed by Rye River Brewing Company in Celbridge, Co. Kildare. This brings the number of products in the ‘Crafty Brewing’ range to seven. Fans of Carlow-based O’Hara’s craft beer can also look forward to the arrival in Lidl of six O’Hara’s craft beers including O’Hara’s Hop Adventure (€2.99).
The Irish line-up also features four beers from the distinctive Trouble Brewing range. Brewed in Kill, Co. Kildare, this includes the award-winning Dark Arts Porter (€2.99) and Deception Golden Ale (€2.99).
Both Cousin Rosie’s Pale Ale (€2.99) and Francis’ Big Bangin’ IPA (€3.49) from the popular McGargle’s range of craft beers will arrive on Lidl shelves. McCann’s Medium Apple Cider (€2.99) and Dry Apple Cider (€2.99), produced by P. McCann & Sons in Portadown, Co. Armagh will also feature in the new offering.
Belgian and British newcomers
Also new to Lidl’s assortment is a selection of Belgian craft beers, including the Corsendonk Pater Dubbel (four pack, €7.99), the Petrus Dubbel Bruin (four pack, €7.99) and three beers from the award-winning Gauloise range, brewed by Brasserie Du Bocq, including Gauloise Bruin, Gauloise Blonde and Gauloise Amber, all €7.99 each (four pack).
The new range will also include four British ales from the Shepherd Neame range, priced at €2.19 each.