Java Republic marks 20 years in business
Coffee supplier Java Republic is approaching its 20th year in business and has announced a programme of investment and expansion to mark the occasion.
8 February 2018 | 0
Java Republic is approaching its 20th year in business offering coffee solutions to the foodservice market in Ireland. To mark the occasion, the brand has announced plans to invest €500,000 to reinvigorate the brand, along with investment in several new positions to help grow the brand.
The decision to refresh the brand comes as Java Republic aims to appeal to a “new generation of coffee and tea consumers”, as the current marketplace is very crowded and consumers are highly literate in what they want and expect when purchasing their coffee. The investment in the business’ look and feel reflects this strategy.
“Even though we have a fresh look, the important things aren’t changing,” says Grace O’Shaughnessy, Java Republic’s managing director. “We’re still a fiercely independent and proudly Irish company. We still source and prepare our coffee and tea to uncompromising standards and our people still give unparalleled expertise, knowledge and dedication.
“And,” O’Shaughnessy adds, “we still offer a best-in-class support service, from equipment and training, to trends and insights that help businesses grow.”
Founded by David McKernan in 1999, Java Republic set about putting an end to unethically sourced beans, low-quality roasting and inferior blends that defined coffee in Ireland at the time.
Since then, Java Republic has gone from strength to strength, with over 1,200 venues across Ireland serving 100,000+ cups of Java Republic product daily, including no fewer than 46 organic teas.
The brand refresh will be supported by heavyweight advertising and PR campaigns throughout 2018. While there has been limited above the line support, Java Republic is prioritising trade focused publications given the business’ B2B focus. There will be an increased focus on digital for the coming months.
For further information, visit www.javarepublic.com.