Investments in food and coffee for Maxol stores

Brian Donaldson, CEO Insomnia Cofee Company with Harry O’Kelly, CEO Insomnia Coffee Company at Maxol Ballycoolin
Brian Donaldson, CEO Insomnia Cofee Company with Harry O’Kelly, CEO Insomnia Coffee Company at Maxol Ballycoolin

Wildly popular healthy fast food chain Freshly Chopped is continuing its partnership with Maxol by opening another outlet, at the busy Mespil Road service station in the heart of one of Dublin's busiest districts.

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13 April 2018 | 0

Freshly Chopped has opened its ninth outlet in a Maxol service station, this time at the busy Mespil Road outlet just off Baggot Street in Dublin. This follows an  investment of €330,000 and the creation of six new jobs, bringing the total number employed at the Maxol station to 16.

The Freshly Chopped aims to serve the local area, which is heavily concentrated with offices and businesses as well as residential areas.

Thomas Ennis, licensee at Maxol, Mespil Road said the new Chopped outlet will allow the Maxol store to continue its focus on customers. “It is fantastic that we can cater to the needs of our customers in this area,” he said. “The addition of Chopped gives us a real point of difference, and quality of choice for our customers.”

Meanwhile, Maxol’s service station in Ballycoolin recently saw the innovative addition of Ireland’s first dedicated drive-thru takeaway coffee offering. The expanded Insomnia offfering saw employment at the site rise to a total of 60.

Maxol Ballycoolin, which opened in May last year, was winner of Forecourt Retailer of the Year at the ShelfLife National C-Store Awards in November. It also features a Freshly Chopped offering alongside O’Brien’s Sandwich Bar, Bagel Factory and Abrakebabra.

“Our Insomnia Drive Thru is an innovative approach to giving our time poor customers fast and efficient service and quality coffee in the comfort of their vehicles,” said Maxol CEO Brian Donaldson. “This is one of fourteen investments  we are  making in the first half of this year with the aim of maintaining our high standards of customer service and choice across our growing network of service stations.

Donaldson addded that the company’s total investment for 2018 was more than €6m.

 

 

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