Great news for Irish magazine sales
The CSNA outlines why Irish magazine publishers should be justifiably proud of their achievements over the past year
Print12 March 2015
As an Irish association, we will never apologise for promoting ‘our own’. Two weeks ago, we provided the sales figures for UK magazine titles circulating in Ireland, the majority of which were experiencing various levels of lost sales and circulation. That is why, in the same report that failed to provide a single increase of newspaper sales, the sight of so many Irish magazine titles increasing not only their circulation but also their sales is heart-warming.
Irish publishers have every reason to be proud of their achievements. Having weathered the most ferocious of economic adversities that diminished advertising income and contributed to change in consumer purchasing patterns, these 2014 figures are nothing short of staggering. These are not the publishers’ figures, these are independently audited and verified circulation and sales figures.
Commenting on the relevance of the good news, Grace Aungier, Magazines Ireland’s CEO said: “The report shows the power of magazine brands and underlines the unique relationships that readers have with their favourite magazines.”
Ciaran Casey, CEO of Harmonia had plenty of reason to be upbeat and said: “When magazines in other markets are showing steady declines in circulation, it demonstrates that the print magazine sector in Ireland is extremely buoyant and the Irish people are continuing to buy Irish magazines.” Harmonia titles include Irish Tatler, U Magazine and the Woman’s Way range.
Perhaps pride of place must be reserved for the publication Irish Country Magazine which posted a phenomenal increase of over 25% in extra sales in 2014 when compared with 2013. With 18,184 sales per issue (from a circulation of 22,707- itself up 43%), Irish Country Magazine has definitely found a niche in the market, for which Mairead Lavery, MD of the magazine and her team should be justifiably proud.
Other noticeable increases in sales were Stellar (up 1,000 sales), VIP (up 3,500 sales, a full 19% increase) and Social and Personal (up 3%).
RSVP provided data for the first six months of 2014 which showed a very impressive increase in sales of 14.5%.
Promoting and selling Irish magazines makes perfect sense, so continue to play your part in helping our economy return to prosperity.
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