GAA and Michelin star restaurant join forces with Kellogg’s

Yvonne Connolly with Tipperary Hurler, Seamus Callanan and Mayo footballer Lee Keegan at The Kelloggs Gaa Cul Camps Breakfast Cook-Off

As the summer of Kellogg’s GAA Cúl Camps kicks off, GAA stars from Wexford, Mayo and Tipperary swapped their GAA jerseys for aprons at a one-off l’Ecrivain breakfast event.

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Brand Central

Kellogg’s GAA Cúl Camps for 6 – 13 year olds encourages children to be physically active during the school holidays. To help launch the event, top Dublin restaurant L’Ecrivain hosted the Kellogg’s Breakfast Cook-Off challenge, designed to promote the importance of a balanced breakfast to kick-start the day.

Things heated up as each GAA star was appointed a mentor in the Michelin-Starred l’Ecrivain kitchen, before being tasked with preparing a breakfast dish for guests. The breakfast dishes were devised by l’Ecrivain, incorporating classic Kellogg’s cereals, such as Rice Krispies and Corn Flakes, while taking account of the GAA stars’ favourite foods. When the players had been mentor-matched and dishes were assigned, it was game on.

A judging panel featured former Celebrity MasterChef contestant, Yvonne Connolly, who was joined by renowned chef, Edward Hayden, to evaluate and assess each of the four dishes based on taste, presentation and nutritional value. Lending their expert opinions to the panel were Kellogg’s nutritionist, Laura Street, and Sligo footballer, Charlie Harrison.

Impressed with the dishes served up by the GAA Stars, Yvonne Connolly said: “The Kellogg’s Breakfast Cook-Off challenge was a great way of showing how families can get creative with their breakfast dishes.

“Who knew there were so many ways to incorporate Corn Flakes and Rice Krispies into mealtimes? I love that the recipes are versatile enough to eat at any time of day. As a parent, I know the benefits of getting children involved with preparing meals wherever possible – and what better way to start than with breakfast?

“The GAA stars really embraced the challenge and their competitive personalities definitely made for an exciting event,” Connolly said.

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