Today in ShelfLife.ie

News & Insight	News & Insight	People	News & Insight
Lookalike branding	Tesco joins the ranks of US flops	Offering more in Oranmore	A valuable network

A recent survey found that a fifth of consumers had mistakenly picked up an own-brand product believing it to be the branded version. Established brands are facing stiff competition from discount retailers who are challenging consumers' brand loyalty. Fiona Donnellan reports.	In 2006, when Tesco announced its plans to launch the Fresh & Easy concept in the US, it appeared nothing could go wrong. Yet unfortunately for the group, ‘the American dream' never materialised. Dan White examines why Tesco is by no means the only UK retailer to have crashed and burned in its attempts to conquer the states	Mannion's Newsagents in Oranmore Shopping Centre has recently joined the new group Day Today News. The brand is aimed at small, independent retailers and is run by the Musgrave Group. Fiona Donnellan visited the newly branded store to discover how it's working out.	With a new Castlebar Value Centre about to come on stream, BWG Wholesale's John Moane talks to Gillian Hamill about how the brand is managing to capitalise on a potent combination of national status and strong regionalised geographical locations
more >	more >	more >	more >