Coca-Cola Zero Sugar launches six-month national sampling campaign
Following the introduction of the sugar tax and as part of Coca-Cola's 'Hero Zero' strategy, thousands of consumers will get chance to taste Ireland’s fastest growing cola at some of the hottest events of the summer
Print27 April 2018
Coca-Cola Ireland is gearing up for Coca-Cola Zero Sugar’s largest ever nationwide taste campaign. From this month until September, there will be 71 sampling opportunities throughout Ireland giving consumers the opportunity to taste Ireland’s fastest growing cola.
The sampling campaign is part of Coca-Cola Ireland’s overall plan to ‘Hero Zero’ and encourage Irish consumers towards low sugar products. Coca-Cola Zero Sugar is Ireland’s fastest growing cola experiencing double digit growth year-on-year including 26% growth from 2016 to 2017*.
The sampling campaign will be present in city and town centre locations as well as at major summer events and festivals.
To help consumers with the responsible disposal of their samples, Coca-Cola Zero Sugar will also provide a special ‘can-crusher’ at each sampling location. Consumers will be asked to dispose of their cans in the ‘can-crusher’ with prizes on offer for every 200th can recycled during the campaign.
“Since the relaunch of Coca-Cola Zero Sugar on the Irish market two years ago, it has achieved phenomenal growth,” said campaign brand manager for Coca-Cola Zero Sugar, Rachel Long. “This is driven by consumers loving the great taste of Coca-Cola but wanting to control their sugar intake. Coca-Cola Zero Sugar offers them both.
“Through our nationwide sampling campaign, we’re aiming to make more consumers aware of the zero sugar options available to them and promote the great taste of Coca-Cola Zero Sugar,” Long added.
To find out more about the Coca-Cola Zero Sugar nationwide sampling campaign, log onto www.coca-cola.ie.
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