Centra kicks off new 5-a-Day campaign
Centra is continuing its quest to become synonymous with health and lifestyle choices with a new drive to urge consumers to get their 5-a-day
Print25 January 2016
The “5-a-day” concept has been around forever, whereby people are encouraged to have five portions of fruit and/or vegetables ever day. It’s a simple rule that guides us toward a healthy diet, but new research suggests that while 75% are aware of the 5-a-day idea, only 36% of us actually adhere to it.
With this in mind, Centra has launched its latest health initiative, a 5-a-day challenge that encourages customers to increase their intake of fruit and vegetables over the space of three weeks. Centra ambassador Pippa O’Connor has joined the campaign, and will blog her own efforts while calling upon Ireland to do the same.
Centra’s 5-a-Day campaign follows the Live Well programme, which boosted the retailer’s sales of fruit by half a million. Avocado sales jumped by 90% and sweet potatoes jumped by an impressive 200%. Sales of mangoes rose by a staggering 420% in Centra stores.
“I’m definitely guilty of not getting my five a day as I’m always on the move,” Pippa O’Connor says. “This challenge gives me all the tips to help me on my way. I’m committed to getting in to the habit of 5-a-Day, and I’m calling on the nation to join me in the challenge.”
Meanwhile, Sarah Keogh, consultant dietician with Eatwell.ie and member of the Irish Nutrition and Dietetic Institute said that people often tend to conuse healthy eating with “the perfect diet”, an all-or-nothing approach that is very difficult to sustain. “Getting your 5-a-day doesn’t have to be complicated,” Keogh says. “and we’ve drawn up tips that are easy to follow and can help improve eating habits.”
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