Parents are eager to give children nutritious, convenient and varied options; and are looking for choices free from artificial colouring and flavouring, that will provide children with sustained energy to help get the most out of their day. According to a recent study conducted by analyst Mintel; just 10% of parents say that their children are not eating the healthy lunch they pack for them.
Peter Duggan, Strategic Information Services, Bord Bia, also states a report released by the US foodservice specialists, Technomic, shows children are well aware of which foods are healthy. It emerged from the study that nine out of every 10 children surveyed knew that fresh vegetables and fresh whole fruits are healthy. The five a day fruit/vegetable campaign has also helped increase awareness amongst children and young teenagers towards healthier eating.more >