Market Focus : Category Profiles

Pumped up

Energy drinks are increasingly not just for sporty types, but are fulfilling a more holistic lifestyle need especially for 16-34 year-olds, according to market analyst Mintel more >

Category Profiles	Category Profiles	Category Profiles	Category Profiles
Best New C-Store Product Launch 2011	Best Retail Technology Application 2011	Best C-Store Marketing Campaign 2011	C-Store Supplier & C-Store Wine of the Year 2011

Innovative new product launches are vital in order to create renewed interest in grocery categories and fuel growth	An efficient technology system can help make a time-pressured retailer’s life much less stressful	Throughout 2011, brand marketers excelled in ensuring their advertising campaigns grabbed consumers’ attentions; helping to deliver those all-important sales	Hard-working suppliers can play a key role in ensuring retailers continue to survive and thrive throughout the coming year
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